ActiveCampaign Reviews

Average Rating

4.75 out of 5 stars

Based on 4 Reviews

Casey Hill

Verified Review

A game changing all-in-one platform

For years we cobbled together Mailchimp plus Hubspot free CRM for our startup. But we desperately needed our systems to speak together, and ActiveCampaign fit the bill perfectly. They had great native integrations (we used their Segment integration right away as a SaaS) and robust automations, while providing a simple but easy to navigate CRM.

Doug L.

Verified Review

User-Friendly Platform Enhances Email Productivity

I manage email marketing for a small nonprofit organization and ActiveCampaign's intuitive drag-and-drop editor makes it easy for our team to create professional and effective emails. The platform is very user-friendly, which means we can develop campaigns faster. With automation, we reach supporters with timely and relevant content while saving time.

1 2

Features Overview

Active Campaign Features Overview

Try ActiveCampaign Free

Here are the key features and capabilities of ActiveCampaign for email marketing, marketing automation, CRM integration, predictive actions, and channels/integrations:

Email Marketing

Create and send email campaigns to contacts and customer segments
Drag-and-drop email builder with templates
A/B split testing
Detailed email analytics and reporting
Automated welcome series and follow-up sequences

Marketing Automation

500+ pre-built automations with drag-and-drop workflow builder
Website tracking and lead scoring
Triggers based on form submissions, site visits, custom events
Automated lead nurturing sequences
Segmentation and personalization

CRM Integration

Built-in CRM to manage contacts and track interactions
Lead scoring and deal stages
Sales pipelines and reports
Integration with Salesforce, Dynamics, and other CRMs

Predictive Actions

AI-powered recommendations for automations and workflows
Predictive content and send-time optimization

Channels & Integrations

Native integrations with web apps like Shopify, WordPress, Facebook
Zapier integration for connecting 1000+ other apps
APIs to build custom integrations
Omnichannel support for email, web, social, and mobile push

ActiveCampaign provides a powerful and flexible platform for automating marketing and sales processes across channels. Its key strengths are email marketing, automation workflows, and CRM capabilities tailored for small and medium businesses.

Popular Alternatives

Popular ActiveCampaign Alternatives

Try ActiveCampaign Free

Systeme

Systeme.io is an all-in-one online marketing platform that combines sales funnels, email marketing, membership sites, and more into one solution.
It provides pre-built templates, automation workflows, and easy-to-use tools to help small businesses and entrepreneurs quickly create marketing campaigns and sales processes.

Check Current Systeme Pricing

Mailchimp

Mailchimp is one of the most popular email marketing platforms. It offers easy-to-use drag-and-drop email builders, automation workflows, advanced analytics, and integrations with ecommerce platforms.
Mailchimp is best for small businesses sending regular newsletters and announcements.

HubSpot

HubSpot offers a complete inbound marketing and sales platform beyond just email marketing. It includes CRM, website builders, live chat, analytics, and more.
HubSpot is ideal for businesses that want an all-in-one marketing and sales solution.

Check Current HubSpot Pricing

ConvertKit

ConvertKit is tailored for bloggers, content creators, and influencers to grow their email lists and automate email sequences.
ConvertKit offers excellent segmentation, automation workflows, landing pages, and integrations specific to creators.

Check Current ConvertKit Pricing

GetResponse

GetResponse provides email marketing, webinars, landing pages, and marketing automation in one platform.
GetResponse is a good alternative for small businesses that want the email marketing capabilities of ActiveCampaign at a lower cost.

Check Current GetResponse Pricing

Constant Contact

Constant Contact offers beginner-friendly email marketing with drag-and-drop builders, signup forms, and automation.
Constant Contact is ideal for small businesses just getting started with email marketing.

Brevo

Brevo provides one platform with email marketing, SMS, Facebook messaging, live chat, and CRM features.
Brevo is a good alternative for small businesses that want multi-channel marketing automation.

Check Current Brevo Pricing

Drip

Drip focuses on email marketing automation and CRM for ecommerce stores and online retailers.
Drip is tailored for ecommerce marketers who want to customize buyer journeys.

Omnisend

Omnisend provides email and SMS marketing automation tailored for ecommerce stores. It offers product recommendations and omnichannel campaigns.
Omnisend is the best alternative for ecommerce businesses that want product recommendations and omnichannel automation.

Check Current Omnisend Pricing

ClickFunnels

All-in-one sales funnel builder to automate lead generation and sales processes
Offers templates and tools to quickly build landing pages, email sequences, membership sites, webinars

Check Current ClickFunnels Pricing

ConvertKit

Email marketing platform focused on creators like bloggers, podcasters, and online course creators.
Excellent automation workflows, landing pages, and integrations tailored for growing an email list and audience

Check Current ConvertKit Pricing

Pricing

Pros & Cons

ActiveCampaign Pros And Cons

Try ActiveCampaign Free

Pros

Robust automation workflows
High deliverability rates
Easy to use drag and drop builder
Affordable pricing plans
900+ integrations with apps like Shopify

Cons

The steep learning curve for advanced features
Lacks native landing page builder
Support only via email and chat
Contacts get expensive at high volumes
No freemium plan

Best Use Cases

ActiveCampaign Best Use Case

ActiveCampaign is ideal for small and medium businesses looking to automate marketing and sales workflows. Its key strengths are powerful email marketing, automation capabilities, and CRM features tailored for SMBs. The solution provides a versatile platform to automate marketing and sales processes for lead generation, nurturing, conversions, and retention across industries.

Lead Generation and Nurturing

Create popups, forms, and landing pages to capture leads
Build email nurture sequences to engage and qualify leads

Marketing Automation

Automate workflows triggered by user actions like downloads or form fills
Send personalized, segmented messaging to contacts

CRM and Sales Management

Track deal stages, assign values, and filter by criteria
Automate lead scoring and prioritization
Integrate with other sales tools like email and calendars

Customer Retention

Build loyalty with drip campaigns and special offers
Create a seamless post-purchase experience
Reduce churn through engagement and education

eCommerce Marketing

Sync product data and track on-site actions
Automate post-purchase followups and win-back campaign
Drive repeat purchases with personalized messaging

ActiveCampaign Articles

Try ActiveCampaign Free

Read our articles below to learn more about the ActiveCampaign solution.

Write Review

Your First and Last Name *

E-mail Address *

Review Title

Review *

Photo

I agree to publish my review on SoftwareOasis.com.

This customer reviews page features unbiased ActiveCampaign reviews from real users. Read ratings and pros/cons on features like email marketing, automation, CRM, reporting, deliverability, list management, and more. See how real customers rate ActiveCampaign's ease of use, support, value for money, and overall capabilities as a marketing automation platform designed for small businesses. Sign up for a free trial of ActiveCampaign today. Be sure to add a software review or find the best software by searching our reviews. This page contains affiliate links. If you click on a link and make a purchase, we may receive a commission at no additional cost to you.