ActiveCampaign Reviews

Average Rating
4.75 out of 5 stars
Based on 4 Reviews
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Heahter M.

Verified Review

Seamless Automation Boosts Email Marketing

As a small business owner, I find ActiveCampaign's seamless automation capabilities invaluable for streamlining my email marketing efforts. The pre-built templates and intuitive workflow builder enable me to easily set up targeted campaigns that drive engagement. By automating repetitive tasks, I can focus on strategy rather than execution.

Dereck L. ActiveCampaign Review

Doug L.

Verified Review

User-Friendly Platform Enhances Email Productivity

I manage email marketing for a small nonprofit organization and ActiveCampaign's intuitive drag-and-drop editor makes it easy for our team to create professional and effective emails. The platform is very user-friendly, which means we can develop campaigns faster. With automation, we reach supporters with timely and relevant content while saving time.

Active Campaign Features Overview

Here are the key features and capabilities of ActiveCampaign for email marketing, marketing automation, CRM integration, predictive actions, and channels/integrations:

Email Marketing

  • Create and send email campaigns to contacts and customer segments
  • Drag-and-drop email builder with templates
  • A/B split testing
  • Detailed email analytics and reporting
  • Automated welcome series and follow-up sequences

Marketing Automation

  • 500+ pre-built automations with drag-and-drop workflow builder
  • Website tracking and lead scoring
  • Triggers based on form submissions, site visits, custom events
  • Automated lead nurturing sequences
  • Segmentation and personalization

CRM Integration

  • Built-in CRM to manage contacts and track interactions
  • Lead scoring and deal stages
  • Sales pipelines and reports
  • Integration with Salesforce, Dynamics, and other CRMs

Predictive Actions

  • AI-powered recommendations for automations and workflows
  • Predictive content and send-time optimization

Channels & Integrations

  • Native integrations with web apps like Shopify, WordPress, Facebook
  • Zapier integration for connecting 1000+ other apps
  • APIs to build custom integrations
  • Omnichannel support for email, web, social, and mobile push

ActiveCampaign provides a powerful and flexible platform for automating marketing and sales processes across channels. Its key strengths are email marketing, automation workflows, and CRM capabilities tailored for small and medium businesses.

Popular ActiveCampaign Alternatives


  • Systeme.io is an all-in-one online marketing platform that combines sales funnels, email marketing, membership sites, and more into one solution.
  • It provides pre-built templates, automation workflows, and easy-to-use tools to help small businesses and entrepreneurs quickly create marketing campaigns and sales processes.


  • Mailchimp is one of the most popular email marketing platforms. It offers easy-to-use drag-and-drop email builders, automation workflows, advanced analytics, and integrations with ecommerce platforms.
  • Mailchimp is best for small businesses sending regular newsletters and announcements.


  • HubSpot offers a complete inbound marketing and sales platform beyond just email marketing. It includes CRM, website builders, live chat, analytics, and more.
  • HubSpot is ideal for businesses that want an all-in-one marketing and sales solution.


  • ConvertKit is tailored for bloggers, content creators, and influencers to grow their email lists and automate email sequences.
  • ConvertKit offers excellent segmentation, automation workflows, landing pages, and integrations specific to creators.


  • GetResponse provides email marketing, webinars, landing pages, and marketing automation in one platform.
  • GetResponse is a good alternative for small businesses that want the email marketing capabilities of ActiveCampaign at a lower cost.

Constant Contact

  • Constant Contact offers beginner-friendly email marketing with drag-and-drop builders, signup forms, and automation.
  • Constant Contact is ideal for small businesses just getting started with email marketing.


  • Brevo provides one platform with email marketing, SMS, Facebook messaging, live chat, and CRM features.
  • Brevo is a good alternative for small businesses that want multi-channel marketing automation.


  • Drip focuses on email marketing automation and CRM for ecommerce stores and online retailers.
  • Drip is tailored for ecommerce marketers who want to customize buyer journeys.


  • Omnisend provides email and SMS marketing automation tailored for ecommerce stores. It offers product recommendations and omnichannel campaigns.
  • Omnisend is the best alternative for ecommerce businesses that want product recommendations and omnichannel automation.


  • All-in-one sales funnel builder to automate lead generation and sales processes
  • Offers templates and tools to quickly build landing pages, email sequences, membership sites, webinars


  • Email marketing platform focused on creators like bloggers, podcasters, and online course creators.
  • Excellent automation workflows, landing pages, and integrations tailored for growing an email list and audience

ActiveCampaign Pros And Cons


  • Robust automation workflows
  • High deliverability rates
  • Easy to use drag and drop builder
  • Affordable pricing plans
  • 900+ integrations with apps like Shopify


  • The steep learning curve for advanced features
  • Lacks native landing page builder
  • Support only via email and chat
  • Contacts get expensive at high volumes
  • No freemium plan

ActiveCampaign Best Use Case

ActiveCampaign is ideal for small and medium businesses looking to automate marketing and sales workflows. Its key strengths are powerful email marketing, automation capabilities, and CRM features tailored for SMBs. The solution provides a versatile platform to automate marketing and sales processes for lead generation, nurturing, conversions, and retention across industries.

Lead Generation and Nurturing

  • Create popups, forms, and landing pages to capture leads
  • Build email nurture sequences to engage and qualify leads

Marketing Automation

  • Automate workflows triggered by user actions like downloads or form fills
  • Send personalized, segmented messaging to contacts

CRM and Sales Management

  • Track deal stages, assign values, and filter by criteria
  • Automate lead scoring and prioritization
  • Integrate with other sales tools like email and calendars

Customer Retention

  • Build loyalty with drip campaigns and special offers
  • Create a seamless post-purchase experience
  • Reduce churn through engagement and education

eCommerce Marketing

  • Sync product data and track on-site actions
  • Automate post-purchase followups and win-back campaign
  • Drive repeat purchases with personalized messaging

This customer reviews page features unbiased ActiveCampaign reviews from real users. Read ratings and pros/cons on features like email marketing, automation, CRM, reporting, deliverability, list management, and more. See how real customers rate ActiveCampaign's ease of use, support, value for money, and overall capabilities as a marketing automation platform designed for small businesses. Sign up for a free trial of ActiveCampaign today. Be sure to add a software review or find the best software by searching our reviews. This page contains affiliate links. If you click on a link and make a purchase, we may receive a commission at no additional cost to you.