Michael Bernzweig and Bogdan Tyskyy looking at the CallPage sales productivity software backend interface for setting up lead filtering parameters during the filming of the Software Spotlight podcast episode.

Lead Generation Marketing Automation Platforms

Automating Lead Nurturing with Call Tracking Software

ByMichael Bernzweig November 17, 2023December 17, 2023 Reading Time: 5 minutes

Automating Your Sales Funnel Lead nurturing is a critical part of any successful sales and marketing…

Email Marketing

Email Marketing Metrics and Analytics: How to Measure and Improve Your Results

ByMichael Bernzweig October 11, 2023December 1, 2023 Reading Time: 6 minutes

Measure Twice and Cut Once That was my dad’s favorite saying and applies nicely to email…

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Michael Bernzweig

The editorial team lead, Michael, is a serial entrepreneur and certified software geek. He has written hundreds of articles over the years on a wide range of topics, from technology to his favorite hobby, metal detecting.

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