Brandon Falcon, founder of Falconics, a B2B software marketing expert, shown in a professional setting with a modern tech-focused backdrop

Software Oasis Podcasts Consulting Spotlight Podcast

Empathy-Driven Marketing: How Brandon Falcon Built a SaaS Growth Empire

ByMichael Bernzweig January 11, 2025January 11, 2025 Reading Time: 3 minutes

Empathy-Driven Marketing Brandon Falcon launched Falconics in 2014 with just $1,000, initially helping local businesses with…

Screen Sharing

5 Tips To Make Insurance Less Confusing for Prospects

ByMichael Bernzweig September 14, 2023March 23, 2025 Reading Time: 7 minutes

Screen Sharing for Sales I recently interviewed screen-sharing expert Gilsi Sigvaldason, co-founder of CrankWheel, to get…

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The editorial team lead, Michael, is a serial entrepreneur and certified software geek. He has written hundreds of articles over the years on a wide range of topics, from technology to his favorite hobby, metal detecting.

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