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  • Strategic Marketing Framework: Kristi Mitchell - Marketing Strategist and Framework Expert
    Software Oasis Podcasts Consulting Spotlight Podcast

    Kristi Mitchell: Simplifying Marketing for Consultants

    ByMichael Bernzweig February 14, 2025February 14, 2025 Reading Time: 2 minutes

    Strategic Marketing Framework In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Kristi…

    Read More Kristi Mitchell: Simplifying Marketing for ConsultantsContinue

  • Professional headshot of Steve Wallace speaking during the Consulting Spotlight podcast interview
    Software Oasis Podcasts Consulting Spotlight Podcast

    Sales Automation Pioneer: How Steve Wallace Revolutionized B2B Prospecting with Maverick App

    ByMichael Bernzweig January 16, 2025January 16, 2025 Reading Time: 2 minutes

    Sales Automation In this episode of Consulting Spotlight, we sit down with Steve Wallace, Chief Revenue…

    Read More Sales Automation Pioneer: How Steve Wallace Revolutionized B2B Prospecting with Maverick AppContinue

  • Michael Bernzweig, email marketing expert, presents tips on segmenting your email list in a video talk.
    Email Marketing

    How to Segment Your Email List for More Effective Email Marketing

    ByMichael Bernzweig October 11, 2023December 1, 2023 Reading Time: 8 minutes

    Introduction Email marketing software remains one of the most effective digital marketing channels for engaging customers…

    Read More How to Segment Your Email List for More Effective Email MarketingContinue

  • Email marketing expert Michael Bernzweig explains key metrics like open rate, click-through rate, and conversion rates.
    Email Marketing

    Email Marketing Metrics and Analytics: How to Measure and Improve Your Results

    ByMichael Bernzweig October 11, 2023December 1, 2023 Reading Time: 6 minutes

    Measure Twice and Cut Once That was my dad’s favorite saying and applies nicely to email…

    Read More Email Marketing Metrics and Analytics: How to Measure and Improve Your ResultsContinue

  • Software Spotlight is a weekly tech newsletter packed with trends, data, analysis and expert interviews.
    Sales Automation CRM Email Marketing Marketing Automation Platforms

    Podcast: ActiveCampaign Marketing Automation

    ByMichael Bernzweig October 11, 2023January 11, 2025 Reading Time: 2 minutes

    Listen And Share This Software Spotlight Podcast Watch And Share This Software Spotlight Podcast Podcast Summary:…

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  • Michael Bernzweig standing showing the Software Oasis website behind him.
    Email Marketing

    How to Create Effective Email Newsletters That Drive Results

    ByBernzweig Michael October 10, 2023May 30, 2024 Reading Time: 3 minutes

    Creating Effective Email Newsletters This article covers our top tips on how to write effective email…

    Read More How to Create Effective Email Newsletters That Drive ResultsContinue

  • Michael Bernzweig discussing email marketing strategies during a video presentation.
    Email Marketing SaaS Guides

    The Ultimate Guide to Email Marketing: Everything You Need to Know to Succeed

    ByMichael Bernzweig October 5, 2023November 5, 2023 Reading Time: 18 minutes

    What is email marketing? Email marketing is sending commercial messages to a group of people using…

    Read More The Ultimate Guide to Email Marketing: Everything You Need to Know to SucceedContinue

  • Cakemail: Boost Your Email Marketing with AI-Powered Features
    Email Marketing

    Cakemail: Boost Your Email Marketing with AI-Powered Features

    ByMichael Bernzweig October 2, 2023November 5, 2023 Reading Time: 4 minutes

    Boost Your Email Marketing with Cakemail Email marketing can be an extremely effective way to engage…

    Read More Cakemail: Boost Your Email Marketing with AI-Powered FeaturesContinue

  • Michael Bernzweig discusses Benchmark Email while looking at the software dashboard on his laptop screen.
    Email Marketing

    7 Tips, Tricks, and Hacks to Master Email Marketing with Benchmark

    ByMichael Bernzweig September 29, 2023November 5, 2023 Reading Time: 4 minutes

    Benchmark Email Marketing Email marketing remains one of the most effective ways to engage customers and…

    Read More 7 Tips, Tricks, and Hacks to Master Email Marketing with BenchmarkContinue

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