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Home / email marketing
Strategic Marketing Framework: Kristi Mitchell - Marketing Strategist and Framework Expert
Software Oasis Podcasts Consulting Spotlight Podcast

Kristi Mitchell: Simplifying Marketing for Consultants

ByMichael Bernzweig February 14, 2025February 14, 2025 Reading Time: 2 minutes

Strategic Marketing Framework In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Kristi…

Read More Kristi Mitchell: Simplifying Marketing for ConsultantsContinue

Professional headshot of Steve Wallace speaking during the Consulting Spotlight podcast interview
Software Oasis Podcasts Consulting Spotlight Podcast

Sales Automation Pioneer: How Steve Wallace Revolutionized B2B Prospecting with Maverick App

ByMichael Bernzweig January 16, 2025January 16, 2025 Reading Time: 2 minutes

Sales Automation In this episode of Consulting Spotlight, we sit down with Steve Wallace, Chief Revenue…

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Michael Bernzweig, email marketing expert, presents tips on segmenting your email list in a video talk.
Email Marketing

How to Segment Your Email List for More Effective Email Marketing

ByMichael Bernzweig October 11, 2023December 1, 2023 Reading Time: 8 minutes

Introduction Email marketing software remains one of the most effective digital marketing channels for engaging customers…

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Email marketing expert Michael Bernzweig explains key metrics like open rate, click-through rate, and conversion rates.
Email Marketing

Email Marketing Metrics and Analytics: How to Measure and Improve Your Results

ByMichael Bernzweig October 11, 2023December 1, 2023 Reading Time: 6 minutes

Measure Twice and Cut Once That was my dad’s favorite saying and applies nicely to email…

Read More Email Marketing Metrics and Analytics: How to Measure and Improve Your ResultsContinue

Software Spotlight is a weekly tech newsletter packed with trends, data, analysis and expert interviews.
Sales Automation CRM Email Marketing Marketing Automation Platforms

Podcast: ActiveCampaign Marketing Automation

ByMichael Bernzweig October 11, 2023January 11, 2025 Reading Time: 2 minutes

Listen And Share This Software Spotlight Podcast Watch And Share This Software Spotlight Podcast Podcast Summary:…

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Michael Bernzweig standing showing the Software Oasis website behind him.
Email Marketing

How to Create Effective Email Newsletters That Drive Results

ByBernzweig Michael October 10, 2023May 30, 2024 Reading Time: 3 minutes

Creating Effective Email Newsletters This article covers our top tips on how to write effective email…

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Michael Bernzweig discussing email marketing strategies during a video presentation.
Email Marketing SaaS Guides

The Ultimate Guide to Email Marketing: Everything You Need to Know to Succeed

ByMichael Bernzweig October 5, 2023November 5, 2023 Reading Time: 18 minutes

What is email marketing? Email marketing is sending commercial messages to a group of people using…

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Cakemail: Boost Your Email Marketing with AI-Powered Features
Email Marketing

Cakemail: Boost Your Email Marketing with AI-Powered Features

ByMichael Bernzweig October 2, 2023November 5, 2023 Reading Time: 4 minutes

Boost Your Email Marketing with Cakemail Email marketing can be an extremely effective way to engage…

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Michael Bernzweig discusses Benchmark Email while looking at the software dashboard on his laptop screen.
Email Marketing

7 Tips, Tricks, and Hacks to Master Email Marketing with Benchmark

ByMichael Bernzweig September 29, 2023November 5, 2023 Reading Time: 4 minutes

Benchmark Email Marketing Email marketing remains one of the most effective ways to engage customers and…

Read More 7 Tips, Tricks, and Hacks to Master Email Marketing with BenchmarkContinue

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The editorial team lead, Michael, is a serial entrepreneur and certified software geek. He has written hundreds of articles over the years on a wide range of topics, from technology to his favorite hobby, metal detecting.

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