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Raising Brands Up Right: Brand Identity as Your Growth Operating System
ByMichael Bernzweig January 11, 2026January 12, 2026 Reading Time: 13 minutes

A brand identity operating system is often mistaken for surface-level elements like logos and taglines, but…

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Michael Bernzweig

The editorial team lead, Michael, is a serial entrepreneur and certified software geek. He has written hundreds of articles over the years on a wide range of topics, from technology to his favorite hobby, metal detecting.

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