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  • Software Spotlight is a weekly tech newsletter packed with trends, data, analysis and expert interviews.
    Conversion Rate Optimization

    Mastering Conversion Rate Optimization for B2B Success

    ByMichael Bernzweig December 8, 2024January 11, 2025 Reading Time: 5 minutes

    Conversion Rate Optimization Conversion Rate Optimization (CRO) is a transformative process that helps businesses turn website…

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  • Michael Bernzweig and Bogdan Tyskyy looking at the CallPage call scheduling software backend interface during the filming of the Software Spotlight podcast episode.
    Lead Generation Marketing Automation Platforms

    Website Optimization: The Key to Unlocking More Leads

    ByMichael Bernzweig November 17, 2023December 17, 2023 Reading Time: 5 minutes

    In the digital age, your website is the epicenter of your marketing efforts. It is the…

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  • Michael and Blaze discussing optimizing landing page conversion rates using Landingi.
    Landing Page Builders

    How to Optimize Landing Pages for Higher Conversion Rates

    ByMichael Bernzweig September 16, 2023December 17, 2023 Reading Time: 13 minutes

    Optimizing Your Conversion Rates Landing page optimization is essential for driving higher conversion rates from marketing…

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  • Michael and Blaze discussing tips for improving landing page speed using Landingi.
    Landing Page Builders

    Key Features and Benefits of the Landingi Platform

    ByMichael Bernzweig September 16, 2023December 17, 2023 Reading Time: 10 minutes

    Capturing Leads at Scale Landing pages are essential for capturing leads and driving conversions from marketing…

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The editorial team lead, Michael, is a serial entrepreneur and certified software geek. He has written hundreds of articles over the years on a wide range of topics, from technology to his favorite hobby, metal detecting.

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