Key Features and Benefits of the Landingi Platform

Capturing Leads at Scale

Landing pages are essential for capturing leads and driving conversions from marketing campaigns. However, many small businesses struggle to create high-quality, customized landing pages that integrate with their tech stack. Landingi, a landing page builder founded in Poland in 2005, aims to solve these challenges.

I recently spoke with Landingi's CEO and co-founder, landing page expert Blazej Abel, to learn more about the origins of Landingi and the key benefits its platform offers. Abel provided insightful perspectives on how Landingi empowers marketers to build, publish, and optimize tailored landing pages through its intuitive drag-and-drop builder, flexible publishing options, and robust analytics.

Get the latest 2023 landing page trends in "10 Landing Page Design Trends to Watch in 2023 and Beyond".

Customer Success Stories

How Sony Music Poland Hits the Right Notes with Landingi

One of the most well-known music labels uses Landingi with great success – see how they value our platform and how it helps them in everyday marketing efforts. This story is told by Olga Szmigielska, Digital Marketing Project Manager at Sony Music Poland. She explains how Landingi's drag-and-drop builder and flexible publishing empower their team to create tailored landing pages for different artists and campaigns quickly. The built-in analytics help them optimize page design and copy for the best conversion rates. Szmigielska also discusses how Landingi saves them time compared to relying on developers for landing page updates and changes. With Landingi, Sony Music Poland can scale landing page creation while ensuring brand consistency across their properties.

How TVN Player Streams to Success with Landingi

Leading Polish VOD platform TVN Player needs lots of landing pages daily. Creating them fast was an issue before finding Landingi – now it’s just a memory. Rafał Krzyżański, Head of E-Commerce at TVN Player, tells this story. He explains how Landingi's drag-and-drop builder and templates help their team quickly create tailored landing pages for campaigns and promotions. The flexible publishing options easily integrate landing pages into their website. Krzyżański discusses how built-in A/B testing optimizes landing pages for higher conversion rates.

The Importance of Landing Pages

Landing pages are essential for capturing leads and driving conversions from marketing campaigns. As Landingi CEO Blazej Abel explained, they started the company after struggling to get reasonable conversion rates for their agency clients.

“We were facing the problem of conversion rates in how we can help them to get more leads. And of course, some kind of solution for this customer were landing pages.”

With the rising costs of advertising, landing pages allow marketers to maximize the value of their ad spend by personalizing messaging and offers.

Key Features of Landingi Landing Page Builder

Abel highlighted several standout features of Landingi's landing page builder:

• Pixel-perfect drag-and-drop landing page builder: Gives complete design freedom to customize branding and layout.

“You have the complete freedom how you position elements. And that's something that differentiates us.”

• Flexible publishing: Pages can be hosted on the Landingi landing page builder, WordPress, or custom domains.

“We have the WordPress plugin. You could use a WordPress plugin to install the landing pages within your website.”

• Built-in analytics: Track conversions, run A/B tests, and integrate with other marketing tools.

“We collect the data and we help you to optimize landing pages.”

Unlock Better Conversion Rates with Landingi

The Origins of Landingi

Landingi started out as an interactive agency building websites and ad campaigns for SMBs. Abel shared that they consistently faced low conversion rates and small budgets for landing pages. So, they set out to create an easy way for businesses to quickly build tailored landing pages to boost conversions from their marketing campaigns.

Optimize speed and conversions with tips in "Tips for Improving Landing Page Speed and Performance".

“Our idea and first idea was not directly to landing pages, but how we can create websites easier and faster. So the customers can just get this as some kind of additional benefits from building Google ad campaigns with us.” – Blazej Abel, CEO

After early positive feedback at startup events in 2011, Abel took on seed funding and focused entirely on the Landingi landing page builder in 2013.

A study by McKinsey & Company found that “personalized experiences can increase customer lifetime value by up to 15%.”

Key Features of Landingi

The Builder

Landingi's pixel-perfect landing page builder gives complete design freedom like Photoshop but right in the browser. You can drag and drop elements anywhere without fitting into a grid.

“You have the complete freedom how you position elements. And that's something that differentiates us from this building or designing process perspective.” – Blazej Abel, CEO

You can build mobile views separately to optimize for mobile experiences. Custom fonts ensure brand consistency across landing pages. AI can even generate an initial copy based on prompts about your product and goals.

Publishing Options

Publish directly on Landingi or download the HTML files. Their WordPress plugin allows publishing landing pages on your existing WordPress site. For enterprise needs, the Landingi landing page builder solution offers flexible infrastructure and reverse proxy publishing.

“We know that the WordPress is super popular in many industries and many people use it because it's super when it comes to SEO. So we have the WordPress plugin.” – Blazej Abel, CEO

Infrastructure and Speed

Optimized tech stack and global infrastructure with 24 data centers result in fast load times worldwide.

“That was a tough part of the work with the platform. I think we spent on this probably more than three years to deliver this kind of experience.” – Blazej Abel, CEO

Integrations and Analytics

Built-in form builder easily integrates with Google Sheets, email, and other marketing apps. A/B test landing page variants. Track micro-conversions for better ad optimization. Organize and view leads and conversions.

“Once you have landing pages and they are published on the infrastructure and they are live on the internet, we collect the data and we help you to optimize landing pages.” – Blazej Abel, CEO

According to Kinsta, Page speed and performance will remain critical, especially with Google's Core Web Vitals pushing sites to optimize.

Easily Build High-Converting Landing Pages

Intuitive Drag and Drop Builder

Landingi's pixel-perfect builder gives you complete design freedom to customize landing pages. Drag and drop elements anywhere without fitting into a grid—position items exactly where you want without restrictions.

As CEO Blazej Abel explained:

“You have the complete freedom how you position elements. And that's something that differentiates us from this building or designing process perspective.”

Separate Mobile Optimization

Build dedicated mobile views to tailor landing pages for mobile users. Show or hide elements as needed to optimize the experience.

Consistent Branding

Use custom fonts and colors for consistent branding across landing pages—no need to rely on default fonts.

Seamlessly Publish and Integrate Landing Pages

Landingi offers flexible options to publish landing pages across platforms and integrate them with marketing tools.

Multi-Platform Publishing

You can publish Landingi landing pages in several ways:

• Directly host on Landingi's landing page builder servers
• Download as HTML files to host anywhere
• Install as WordPress pages with Landingi's plugin
• Use reverse proxy for enterprise publishing

As Blazej Abel explained, WordPress is extremely popular for its SEO capabilities. Landingi's WordPress plugin makes it easy to have landing pages on your existing WordPress site. Landingi provides advanced landing page builder infrastructure for larger businesses for flexible publishing.

“We know that the WordPress is super popular in many industries and many people use it because it's super when it comes to SEO. So we have the WordPress plugin.” – Blazej Abel, CEO

Seamless Marketing Integrations

Landingi includes a built-in form builder that integrates with many marketing apps:

• Send form data to CRMs, email services, Google Sheets, etc.
• Automate workflows with Zapier to capture and notify leads
• Implement chatbots, popups, and other tools with JavaScript

There is no need to rely on developers to set up marketing integrations. Landingi's form builder handles it through simple configurations.

Abel highlighted that integrating popular business apps is key for customers:

“Once you have landing pages and they are published on the infrastructure and they are live on the internet, we collect the data and we help you to optimize landing pages.”

With Landingi's flexible publishing options and seamless marketing integrations, businesses can easily connect landing pages to their existing technology stack and workflows.

Let me know if you want me to expand on any specific publishing or integration capabilities Landingi offers. I'm happy to provide more details.

Optimized Infrastructure and Insights

Lightning Fast Load Times

Pages load quickly on Landingi's optimized landing page builder tech stack and global infrastructure. Twenty-four data centers provide fast speeds worldwide.

As Abel explained:

“That was a tough part of the work with the platform. I think we spent on this probably more than three years to deliver this kind of experience.”

Built-In A/B Testing

Test landing page variants to optimize design and copy. Micro-conversion tracking improves ad performance.

Lead and Conversion Tracking

Track and organize leads and conversions within Landingi's dashboards. Monitor performance and results.

Track Leads and Conversions

Capture Every Lead

Landingi tracks every lead captured through your landing page forms. View lead details like name, email, and any custom form fields. Organize leads with tags and search to find specific leads later. Mark leads as contacted or not contacted to track your follow-up process.

As CEO Blazej Abel explained:

“Once you have landing pages and they are published on the infrastructure and they are live on the internet, we collect the data and we help you to optimize landing pages.”

Sync with CRMs

Integrate the Landingi landing page builder with CRMs like Salesforce to automatically sync leads. There is no need to export and import lead data manually.

Monitor Conversions in Real-Time

See conversions in real-time as visitors submit forms. Track conversion rates over time to monitor performance. Set up goal tracking for micro-conversions like video views, downloads, clicks, etc.

Understand Campaign ROI

Track conversion value like product revenue or lead value. Filter and segment leads and conversions to analyze ROI by source, page, form, etc. Build custom reports to fully analyze landing page ROI.

Combine with Google Analytics

Integrate Google Analytics to combine landing page analytics with your overall website data for a complete view.

With Landingi's robust lead and conversion tracking tools, marketers gain valuable insight into their campaigns. They see which landing pages, offers, and traffic sources perform best. These insights optimize efforts on what works and continuously improve performance.

Easy Onboarding and Support

Abel emphasized that Landingi's landing page builder focuses on making the platform easy to use for marketers without a technical background:

“Our approach from the beginning is no code, but sometimes you need to paste. But even if you are pasting, we are trying to give you the experience of no code as much as we can.”

The drag-and-drop builder and pre-made templates allow new users to create landing pages quickly. Landingi landing page builder also provides onboarding, tutorials, and 24/7 customer support to help users fully leverage the platform.

This fascinating article, "How Landingi Evolved From A Web Agency Into A Leading Landing Page Platform." shows how Landingi evolved from a web agency into a platform used by thousands of leading brands globally.

Expanding Integrations

While Landingi already integrates with many top marketing apps, Abel noted they are continually expanding their integrations:

“Of course, the focus is about landing page and that's something which is the starting point for everyone. But yeah, that's why we built this tool. So, you know, everything is working pretty smoothly on the track and drop approach.”

Landingi aims to integrate with more apps in the marketing tech stack as customer needs evolve to streamline workflows.

The Importance of Speed

Abel highlighted how a fast, optimized tech stack has been a key focus:

“That was a tough part of the work with the platform. I think we spent on this probably more than three years to deliver this kind of experience.”

With 24 global data centers, Landingi pages load quickly across regions and devices. Speed optimization improves visitor experience and conversions.

Trends and the Future

Abel sees increased personalization as customers build more tailored landing pages for specific niches vs. one-size-fits-all. AI will help generate ideas and optimize automatically. However, walled gardens and closed ecosystems may create challenges.

“What I can say how we see and how it's changing from a while is the customers trying to be as personal as they can be to the audience.” – Blazej Abel, CEO

Landingi offers a powerful yet easy-to-use landing page builder to help businesses boost conversions. With flexible publishing options, extensive integrations, and global infrastructure, it's a solution worth considering.

Conclusion

After over a decade of innovation, Landingi has evolved into a robust landing page builder suited for businesses of all sizes. The platform makes it easy for marketers to create customized pages with complete design freedom. Flexible publishing and extensive integrations allow seamless connections to existing marketing workflows.

With optimized infrastructure and built-in analytics, Landingi provides the speed, insights, and capabilities to maximize conversion rates. As Abel noted, increased personalization and AI optimization represent exciting areas of future development. For any business seeking to boost conversions through landing pages, Landingi is a landing page builder solution worth exploring.

Try out Landingi's powerful landing page builder free for 14 days to experience the benefits firsthand. With Landingi's user-friendly approach, businesses can start driving more leads and sales through optimized landing pages tailored to their unique needs.

Try Landingi Free for 14 days (No Credit Card Required) to unlock better conversion rates for your business today.

View our Software Spotlight podcast featuring Landingi: Landingi empowers marketers to boost conversions with its intuitive drag-and-drop landing page builder. Founded in 2011, the platform offers 400+ customizable templates, pixel-perfect design freedom, robust analytics, flexible publishing options, and infrastructure ensuring speedy global page loads. Top clients like media conglomerates in Poland have streamlined workflows while cutting costs by moving processes into Landingi.