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Brandon Falcon, founder of Falconics, a B2B software marketing expert, shown in a professional setting with a modern tech-focused backdrop
Software Oasis Podcasts Consulting Spotlight Podcast

Empathy-Driven Marketing: How Brandon Falcon Built a SaaS Growth Empire

ByMichael Bernzweig January 11, 2025January 11, 2025 Reading Time: 3 minutes

Empathy-Driven Marketing Brandon Falcon launched Falconics in 2014 with just $1,000, initially helping local businesses with…

Read More Empathy-Driven Marketing: How Brandon Falcon Built a SaaS Growth EmpireContinue

Software Spotlight is a weekly tech newsletter packed with trends, data, analysis and expert interviews.
Sales Automation

Fable’s Vikas Potta Unveils the Future of B2B Software Buying with Interactive Demos

ByMichael Bernzweig May 29, 2024March 23, 2025 Reading Time: 4 minutes

Fable’s Vikas Potta Unveils the Future of B2B Software Buying with Interactive Demos In an insightful…

Read More Fable’s Vikas Potta Unveils the Future of B2B Software Buying with Interactive DemosContinue

This image shows Michael Bernzweig and Joran Hofman during their Software Spotlight podcast appearance discussing Reditus.
Affiliate Marketing Marketing Attribution Marketing Automation Platforms

Becoming a Reditus Affiliate: A Path to Passive Income for B2B SaaS Promoters

ByMichael Bernzweig November 18, 2023April 10, 2024 Reading Time: 6 minutes

The Lure of Monthly Recurring Revenue Affiliate marketing has become an increasingly popular way for influencers,…

Read More Becoming a Reditus Affiliate: A Path to Passive Income for B2B SaaS PromotersContinue

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The editorial team lead, Michael, is a serial entrepreneur and certified software geek. He has written hundreds of articles over the years on a wide range of topics, from technology to his favorite hobby, metal detecting.

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