Fable’s Vikas Potta Unveils the Future of B2B Software Buying with Interactive Demos
Fable's Vikas Potta Unveils the Future of B2B Software Buying with Interactive Demos
In an insightful conversation on the Software Spotlight podcast, Vikas Potta, the co-founder of Fable, shared his vision for the future of B2B software buying and how interactive demos are revolutionizing the sales process. Hosted by Michael Bernzweig from Software Oasis, the podcast delved into Fable's innovative solution, which enables B2B SaaS marketing and sales teams to create interactive demos of their products.
The Birth of Fable
Vikas Potta's journey with Fable began with a challenge he and his team faced while working in the B2B SaaS space for over 12 years. “We would always be stuck at a stage where we would have to demo our product with every prospect about their specific pain point or persona or the module that they were looking at,” Vikas explained. “We would require us to go to the product team, go to the support team, maybe get somebody from the sales engineering team, put together something specific for that use case or persona, and would only realize later that it's not scalable.”
Recognizing the need for a more efficient solution, Fable was born. “In very simple terms, what Fable does is it creates interactive demos of any B2B SaaS product that can then be customized by marketing and sales teams, depending on any persona, use case, industry, et cetera,” Vikas said.
Listen And Share This Software Spotlight Podcast
Watch And Share This Software Spotlight Podcast
In an exclusive interview on the Software Spotlight podcast, Vikas Potta, co-founder of Fable, delves into the world of interactive demos and how they are transforming the way B2B software is bought and sold. Discover how Fable's innovative solution is empowering marketing and sales teams to create personalized demos, drive more conversions, and close more deals.
The Power of Interactive Demos
Vikas highlighted the benefits of interactive demos, particularly for companies driving a marketing-led motion or adopting product-led growth strategies. “When you have your potential buyers landing on your website, you give them endless content and images on the web. So you just keep scrolling. You talk about what your product does, talk about your features, talk about how you're better than your competitors. But then none of them actually show what the product is,” he explained. “That's basically where interactive demos come into play, where we're seeing software companies embed these demos on their website and allow visitors to experience them even before they make a purchase.”
By embedding interactive demos on their websites, companies can allow visitors to experience their products even before making a purchase, driving more conversions and qualified leads.
Revolutionizing the Sales Process
Fable's solution is also proving invaluable for B2B SaaS sales teams. “These account executives would go to Fable, and customize it for the prospect. So let's say I'm talking to you right now, and on this call, we're using Riverside as a platform. I would just customize that entire demo for Riverside, for Michael, for his team, put a data that might suit him. And so he understands what the product might look like if he is my customer,” Vikas explained.
By enabling sales representatives to create customized demos for each prospect in just five minutes, Fable empowers them to provide a personalized experience and close more deals.
The Future of B2B Software Buying
Vikas Potta shared his insights on the evolving landscape of B2B software buying, emphasizing the importance of enabling buyers even when sales teams are not present. “Gone are the days when the transactions happen just on the call. I refer to a lot of reviews. I look for referrals. I don't want to talk to a sales team. I consume a lot of content. I know what I want. I'm looking for something that solves for my purpose again. So something that they can see even before they talk to the team is what they're looking for.”
Interactive demos, according to Vikas, play a crucial role in this shift, allowing buyers to experience products before engaging with sales teams.
FAQ
What are interactive demos, and how do they benefit B2B software companies?
Interactive demos are interactive simulations of a software product that allow potential buyers to experience the product's features and functionality before making a purchase. They benefit B2B software companies by driving more conversions, generating qualified leads, and enabling sales teams to provide personalized demos to prospects.
How does Fable's solution help marketing teams?
Fable's solution allows marketing teams to embed interactive demos on their websites, enabling visitors to experience the product even before speaking with a sales representative. This helps drive more conversions and qualified leads.
How does Fable's solution benefit sales teams?
Fable's solution enables sales teams to create customized demos for each prospect in just five minutes, allowing them to provide a personalized experience and close more deals.
What sets Fable apart from other interactive demo solutions?
Fable's solution is designed to be easy and self-serve, allowing users to create their first interactive demo in as little as five minutes without talking to anyone on the team. Additionally, Fable offers a mobile-friendly experience, catering to the growing mobile traffic.
How can I try Fable's solution?
Fable offers a free plan that allows you to create one demo and try basic features. For full access to all features, you can sign up for a 14-day trial.
