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  • Charlie Birch presenting her brand identity operating system framework at the Software Oasis B2B Virtual AI Tech Boot Camp
    Consulting Statistics

    Raising Brands Up Right: Brand Identity as Your Growth Operating System

    ByMichael Bernzweig January 11, 2026January 12, 2026 Reading Time: 13 minutes

    A brand identity operating system is often mistaken for surface-level elements like logos and taglines, but…

    Read More Raising Brands Up Right: Brand Identity as Your Growth Operating SystemContinue

  • Remote team management: Professional headshot of Michelle Jamison during her Career Spotlight podcast interview discussing remote team management and leadership strategies
    Software Oasis Podcasts Career Spotlight Podcast

    Michelle Jamison: From Call Center Agent to CEO of Seismic Wave Support

    ByMichael Bernzweig February 14, 2025February 14, 2025 Reading Time: 2 minutes

    Remote Team Management In this episode of Career Spotlight, host Michael Bernzweig sits down with Michelle…

    Read More Michelle Jamison: From Call Center Agent to CEO of Seismic Wave SupportContinue

  • Software Spotlight is a weekly tech newsletter packed with trends, data, analysis and expert interviews.
    Survey Customer Experience (CX) Management

    Podcast: Qwary CX Software Measures NPS, CSAT, And CES Metrics

    ByMichael Bernzweig January 28, 2024January 11, 2025 Reading Time: 3 minutes

    Listen And Share This Software Spotlight Podcast Watch And Share This Software Spotlight Podcast Podcast Summary:…

    Read More Podcast: Qwary CX Software Measures NPS, CSAT, And CES MetricsContinue

  • A chatbot providing customer service in a fun image.
    AI

    How Conversational AI is Revolutionizing Customer Service

    ByMichael Bernzweig December 28, 2023December 31, 2023 Reading Time: 6 minutes

    Conversational AI Customer Service Trends Customer service has changed dramatically in recent years. The rise of…

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  • The Trustmary interface shows a customizable review collection form that businesses can add to their website to easily gather customer reviews.
    Review Management

    Using Customer Reviews and Testimonials to Build Trust and Credibility

    ByMichael Bernzweig November 18, 2023April 10, 2024 Reading Time: 5 minutes

    Building Trust With Your Ideal Customer Customer reviews and testimonials are becoming increasingly crucial for businesses…

    Read More Using Customer Reviews and Testimonials to Build Trust and CredibilityContinue

  • Michael Bernzweig and Bogdan Tyskyy looking at the CallPage sales productivity software backend interface for setting up lead filtering parameters during the filming of the Software Spotlight podcast episode.
    Lead Generation Marketing Automation Platforms

    Automating Lead Nurturing with Call Tracking Software

    ByMichael Bernzweig November 17, 2023December 17, 2023 Reading Time: 5 minutes

    Automating Your Sales Funnel Lead nurturing is a critical part of any successful sales and marketing…

    Read More Automating Lead Nurturing with Call Tracking SoftwareContinue

  • Michael Bernzweig and Bogdan Tyskyy looking at the CallPage online appointment booking software timer counting down during the filming of the Software Spotlight podcast episode.
    Lead Generation Marketing Automation Platforms

    Review: How CallPage’s Callback Software Increases Conversions

    ByMichael Bernzweig November 17, 2023March 23, 2025 Reading Time: 4 minutes

    What is CallPage? CallPage is an innovative lead generation and call-tracking software designed to help businesses…

    Read More Review: How CallPage’s Callback Software Increases ConversionsContinue

  • Screenshot of AskAI interface for setting up Slack integration. Buttons allow user to add a file or website to create knowledge base for the chatbot.
    No Code AI

    Transforming Customer Service with AI Assistants

    ByMichael Bernzweig November 17, 2023December 7, 2023 Reading Time: 4 minutes

    Revolutionizing Customer Service with AI Assistants Thanks to recent advances in artificial intelligence (AI), customer service…

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