Podcast: Qwary CX Software Measures NPS, CSAT, And CES Metrics
Listen And Share This Software Spotlight Podcast
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Podcast Summary: Software Spotlight Featuring Qwary
Software Spotlight Interviews Qwary Founder Manoj Rana
Manoj Rana, Founder and Product Marketing expert at Qwary, recently appeared on the Software Spotlight podcast hosted by Michael Bernzweig of Software Oasis. They discussed Rana's journey in building Qwary into a leading product marketing platform.
Beginning the Entrepreneurial Journey
Rana has extensive experience in product marketing. He shared that in past roles, he saw firsthand the difficulties companies face in managing product marketing. This inspired him to start Qwary. Rana stated, “I felt there was a need for a product that can help manage product marketing better.”
Solving Key Challenges
According to Rana, Qwary solves several key challenges for product marketers:
“We help them plan better, collaborate better, and create better content that resonates with their audience.”
Specifically, Qwary centralizes key product marketing activities into one intuitive platform. This saves significant time and effort.
Rana explained that the platform also provides real-time analytics on content performance. As a result, “customers can instantly see what content works so that they can do more of that.”
Rapid Growth
Since its founding in 2018, Qwary has experienced rapid expansion. Rana shared that “in the last 12 months, we have grown 4x in revenue.”
Qwary's customer base now includes leading companies like Autodesk, Atlassian, and Intuit.
Continued Innovation
Rana remains focused on constant innovation to stay ahead in the market. As he stated:
“We invest very heavily in our product…We add new capabilities almost every quarter.”
Some new features Rana highlighted include interactive content and advanced analytics using AI.
Ultimately, Rana aims to make Qwary an indispensable platform for the entire product marketing workflow. He concluded, “We want to be the record system for all product marketing activities.”
Key Takeaways
Manoj Rana founded Qwary to help companies manage product marketing effectively. The platform centralizes planning, collaboration, and analytics into one solution. Since 2018, Qwary has experienced a rapid 4x growth in revenue. Rana remains committed to regular product innovation through new features. He wants Qwary to become the go-to platform across the product marketing landscape.
Qwary Articles
Read our articles below to learn more about the Qwary solution:
- From Siloed Chaos To Smooth Sailing: How Qwary Orchestrates The Perfect Customer Journey
- CX Software Showdown: Qwary Takes On Qualtrics & Medallia – See Who Wins?
- Survey Response Rates Skyrocket: Unleash Qwary’s Proven Strategies For Maximum Engagement
- Qwary Review: Managing Experiences With Omnichannel Surveys
- Empathy Revolution: How AI Reads Minds (And Hearts) To Personalize Customer Experiences
- See Through Your Users’ Eyes: Unleash UX Optimization With Heatmaps & Session Recordings
