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Home / marketing automation
Software Spotlight is a weekly tech newsletter packed with trends, data, analysis and expert interviews.
CRM

Expert Insights On Unlocking CRM Success

ByMichael Bernzweig October 9, 2024January 11, 2025 Reading Time: 4 minutes

CRM automation Managing customer relationships is more critical than ever in today’s fast-paced business world. Enter…

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Software Spotlight is a weekly tech newsletter packed with trends, data, analysis and expert interviews.
AI

Revolutionizing Marketing: How Laura Kamrath’s AI-Powered Strategies Double Sales

ByMichael Bernzweig June 29, 2024January 11, 2025 Reading Time: 5 minutes

AI Marketing Strategies In this exclusive interview, Laura Kamrath, CEO of Zebra Marketing Solutions, reveals how…

Read More Revolutionizing Marketing: How Laura Kamrath’s AI-Powered Strategies Double SalesContinue

Software Spotlight is a weekly tech newsletter packed with trends, data, analysis and expert interviews.
Sales Automation

Fable’s Vikas Potta Unveils the Future of B2B Software Buying with Interactive Demos

ByMichael Bernzweig May 29, 2024March 23, 2025 Reading Time: 4 minutes

Fable’s Vikas Potta Unveils the Future of B2B Software Buying with Interactive Demos In an insightful…

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Michael Bernzweig and Bogdan Tyskyy looking at the CallPage sales productivity software backend interface for setting up lead filtering parameters during the filming of the Software Spotlight podcast episode.
Lead Generation Marketing Automation Platforms

Automating Lead Nurturing with Call Tracking Software

ByMichael Bernzweig November 17, 2023December 17, 2023 Reading Time: 5 minutes

Automating Your Sales Funnel Lead nurturing is a critical part of any successful sales and marketing…

Read More Automating Lead Nurturing with Call Tracking SoftwareContinue

Michael Bernzweig during a training video for lead generation automation software. during a training video for lead generation automation software.
Lead Generation

Lead Generation Automation: The Secret to More Leads and Sales

ByMichael Bernzweig October 20, 2023November 5, 2023 Reading Time: 6 minutes

Lead generation automation is a crucial component of any successful business. After all, you can’t make…

Read More Lead Generation Automation: The Secret to More Leads and SalesContinue

Software Spotlight is a weekly tech newsletter packed with trends, data, analysis and expert interviews.
Sales Automation CRM Email Marketing Marketing Automation Platforms

Podcast: ActiveCampaign Marketing Automation

ByMichael Bernzweig October 11, 2023January 11, 2025 Reading Time: 2 minutes

Listen And Share This Software Spotlight Podcast Watch And Share This Software Spotlight Podcast Podcast Summary:…

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Michael Bernzweig of Software Oasis and Xiaofei Zhang of ActiveCampaign in video call discussing ActiveCampaign integrations.
Email Marketing Marketing Automation Platforms Sales Automation

Automate Your Marketing and Sales with ActiveCampaign Integrations

ByMichael Bernzweig October 10, 2023December 17, 2023 Reading Time: 7 minutes

Introduction In a recent appearance on the Software Spotlight podcast, we had a chance to meet with marketing…

Read More Automate Your Marketing and Sales with ActiveCampaign IntegrationsContinue

Michael Bernzweig of Software Oasis and Xiaofei Zhang of ActiveCampaign on a video call discussing marketing automation.
Email Marketing Marketing Automation Platforms Sales Automation Software Trends

Why Marketing Automation is Critical for Growing Businesses in 2023

ByMichael Bernzweig October 10, 2023December 17, 2023 Reading Time: 7 minutes

The Growing Need For Efficiency In a recent appearance on the Software Spotlight podcast, we had…

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Popular CRM software features include analyzing data on computers with charts
CRM

10 Powerful CRM Software Features

ByMichael Bernzweig August 18, 2023April 10, 2024 Reading Time: 13 minutes

Powerful CRM Software A wide variety of CRM (customer relationship management) software features are available from…

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CRM Software with Texting at work.
SaaS Guides CRM

Guide to the 9 Best CRM Software with Texting Options

ByMichael Bernzweig August 13, 2023April 10, 2024 Reading Time: 12 minutes

Looking for the best CRM with text messaging? Find the best texting CRM software in this complete guide. Automate and grow your sales funnel via SMS marketing.

Read More Guide to the 9 Best CRM Software with Texting OptionsContinue

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Software Development

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Blog Editor Michael Bernzweig

Michael Bernzweig

The editorial team lead, Michael, is a serial entrepreneur and certified software geek. He has written hundreds of articles over the years on a wide range of topics, from technology to his favorite hobby, metal detecting.

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    UI/UX Design

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    Human Resources online course. Title: Learning Commitment: 6-12 weeks.

    Human Resources

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