Reliable Social Listening Tool for SMBs
As a small business owner, I've found Brand24 to be a reliable social listening tool for monitoring brand mentions across the web. The platform makes it easy to track keywords and conversations about my business across social media, news, forums, and more. While the interface has a learning curve, Brand24 provides robust functionality and actionable insights for social listening and reputation management at a reasonable price point for SMBs.
Actionable Insights for Savvy Marketers
As an ecommerce business, having visibility into what customers are saying about our brand online is crucial. Brand24 gives us the ability to monitor mentions across social media, reviews, forums, and other channels. The tool's real-time alerts and reporting features help us manage our reputation and capitalize on opportunities. For SMBs like us, Brand24 delivers robust social listening at an accessible price point.
Brand24 Features Overview
Real-Time Brand Monitoring
Brand24 provides real-time monitoring of brand mentions across the web. It tracks keywords related to your brand across news sites, blogs, forums, social media, and more. You get instant alerts whenever your brand is mentioned online.
Using natural language processing, the tool analyzes brand mentions' sentiment (positive, negative, neutral). This lets you understand how your brand is perceived and spot potential reputation issues.
Create custom alerts tailored to your needs – get notified about sudden spikes in volume, negative sentiment, mentions by influencers, and more. Alerts can be sent via email, mobile push, or in-app.
Brand24 transforms brand monitoring data into visual charts and graphs. See mention volume over time, sentiment split, top authors and sites, and other metrics at a glance.
The mentions feed shows all brand mentions in one place for easy monitoring. You can filter the feed by date, sentiment, author, source, and other parameters.
Turn brand monitoring data into presentation-ready PDF reports, Excel exports, and infographics. Reports can be scheduled and sent to clients or stakeholders automatically.
Integrate Brand24 data into other apps and systems through its API. Build custom dashboards, automate workflows, and more.
Collaborate on monitoring projects with team members. Assign tags, share insights, and resolve alerts together with @mention colleagues in the platform.
Brand24 provides robust media monitoring capabilities to track brand reputation, analyze campaigns, and gain competitive intelligence. Its focus on real-time alerts and sentiment analysis makes it easy to monitor brand perception.
Popular Brand24 Alternatives
- Mention is an AI-powered media monitoring tool that tracks brand mentions across the web and social media.
- It offers real-time alerts, sentiment analysis, and reporting to monitor brand reputation. Mention is ideal for PR and communications teams.
- Talkwalker is a social listening and analytics platform for gathering consumer insights and tracking brand mentions.
- It monitors social networks, news, blogs, forums, and more in 187 languages to support global brand monitoring.
- Awario focuses on social media monitoring and reputation management to help brands find and analyze online conversations.
- It offers AI-powered sentiment analysis, influencer identification, lead alerts, and reporting.
4. Sprout Social
- Sprout Social is an all-in-one social media management platform with built-in monitoring, analytics, and reporting tools.
- It provides a unified inbox to manage brand interactions across social networks like Twitter, Facebook, Instagram, and LinkedIn.
- Brandwatch is a consumer intelligence platform for social listening, audience research, influencer identification, and PR measurement.
- It provides deep social media analytics using AI and machine learning across billions of online sources.
- Sysomos offers media monitoring, social listening, analytics, and reporting to optimize marketing strategies and customer experiences.
- It tracks brand mentions across social networks, news, blogs, forums, and review sites.
7. Critical Mention
- Critical Mention monitors broadcast, print, and social media in real-time to protect brand reputation and track PR efforts.
- It offers TV monitoring, sentiment analysis, alerts, and archiving of brand mentions.
8. Social Searcher
- Social Searcher focuses on social media monitoring, analytics, and reporting to optimize social marketing campaigns.
- It tracks mentions and keywords across platforms like Twitter, Facebook, Instagram, YouTube, forums, and blogs.
- Hootsuite is a social media management platform with built-in monitoring for brand mentions, campaigns, competitors, and industry trends.
- It provides a unified social inbox and analytics dashboard to manage brand presence.
- BuzzSumo analyzes social shares and backlinks to monitor content performance and identify influencers and opportunities.
- It offers competitor research, trend discovery, and alerting for brand monitoring.
Brand24 Pros & Cons
Brand24 Best Use Cases
The main benefits are increased visibility into brand perception, conversations, competitors, and the market landscape. This allows for more informed strategic decisions and targeted engagement with prospects and customers. Brand24 provides an affordable and easy-to-use option for SMBs compared to enterprise social listening tools.
Monitor mentions of your brand, products, and executives across the web to protect and manage your reputation. Get alerts on negative sentiment.
Track conversations and keywords across social platforms to get insights into customer sentiment, feedback, and interests.
Monitor competitors' social media activity, product launches, campaigns, etc., to analyze their strategy.
Identify relevant influencers in your industry by tracking authors and social accounts frequently mentioning your keywords.
PR and Campaign Tracking
Measure reach and engagement for PR campaigns, product launches, events, etc., by tracking related keywords/hashtags.
Monitor social media channels and discussions to identify and respond to customer questions, complaints, and feedback.
Identify prospects mentioning your brand or keywords to engage and convert them into leads.
Gain real-time market insights by tracking trends, monitoring industry discussions, and analyzing consumer sentiment.
Get ideas for content by identifying popular topics, questions, and conversations to address.
Read our articles below to learn more about the Brand24 solution.
- Podcast: Brand24 Social Listening
- Brand24: AI-Powered Social Media Analytics For Businesses
- Brand24: Social Media Monitoring At Scale With AI
- Brand24: Online Reputation Management And Crisis Monitoring At Scale
- Brand24: Social Listening For Brand Awareness And Marketing Effectiveness
- Brand24: Actionable Insights From Social Data For Businesses
Discover unbiased Brand24 reviews and see how this social listening tool helps businesses monitor brand mentions across the web in real-time. Track keywords and get alerts on social media, news sites, forums, blogs, and more. Analyze sentiment, engage with customers, and protect your online reputation. With powerful yet easy-to-use features, Brand24 enables companies of all sizes to listen, analyze, and respond to relevant online conversations. Sign up for a free trial to experience Brand24's capabilities yourself. Be sure to add a software review or find the best software by searching our reviews. This page contains affiliate links. If you click on a link and make a purchase, we may receive a commission at no additional cost to you.