Key Features of Brand24 for Social Listening
In our recent interview, Brand24's social listening software expert, Waleria Pagowska, explained how their solution can provide actionable insights from social media data. In today's digital landscape, gaining actionable insights from social data is more critical than ever for businesses looking to understand their customers and track their brand reputation. This article will explore how a social listening tool like Brand24 enables brands to transform overwhelming amounts of unstructured social data into clear, visualizable insights they can act on.
With millions of social conversations happening daily across platforms like Twitter, Facebook, Instagram, and TikTok, leveraging AI and machine learning to collect, analyze, and extract value from this data can provide invaluable benefits. You'll learn how Brand24's features, like comprehensive real-time monitoring, sentiment analysis, influencer identification, and automated reporting, provide marketers, executives, and analysts with the metrics and trends they need to benchmark performance, optimize campaigns, and protect brand reputation.
This post contains affiliate links. If you click on a link and make a purchase, we may receive a commission at no additional cost to you.
Mentions Tab to Track Brand Mentions
The Mentions tab in Brand24 allows you to see a list of every mention of your brand that has been tracked from the start of your project. This gives you a comprehensive view of what is being said about your brand online. The tab can track thousands of mentions per day, which can be overwhelming. But it ensures you don't miss any critical conversations around your brand.
Filters to Narrow Down Results
Brand24 has numerous filters you can apply to narrow down the mentioned results. For example, you can filter by influencer score to see which influential people are talking about your brand. Or filter by time period to analyze a specific campaign. The filters allow you to dig into the data from different angles for more specific insights. Waleria said, “Let me explain the importance of context in a discussion. For instance, consider the use case of brand24, a market research tool. As a small brand, you may not be aware of the discussions in the market and niche you operate in. Therefore, you can use hashtags or follow new projects to gain useful insights from the market. These insights can help you understand your brand and the market you are operating in.”
Data Analysis with Summary and Analytics Tabs
The Summary and Analytics tabs in Brand24 provide data analysis capabilities. You can view metrics like volume of mentions, sentiment, and top sites/profiles mentioning you. The presence score shows how your brand awareness changes over time. This helps you identify the impact of marketing efforts and brand crises.
Tracking Brand Presence and Awareness
A key feature of Brand24 is tracking your brand's presence and awareness over time. The volume of mentions and presence score help you see how your marketing efforts are increasing brand recognition. You can also identify new influencers talking about your brand.
Identifying Influencers Mentioning the Brand
Influencer acquisition is a significant use case for Brand24. The influencer tab shows the most influential profiles and creators mentioning your brand. Waleria noted that “with Brand24, it's easy to find and connect with suitable influencers for your brand.” You can view their reach and engagement to determine who may be good partners. It's great for identifying influencers you weren't previously aware of.
Using AI to Gain actionable insights from social data
Emotion Analysis for Deeper Understanding
Emotion analysis goes beyond basic sentiment to identify people's deeper feelings about your brand. Their advanced AI doesn't just tell you if a mention is positive or negative – it reveals precise emotions like joy, sadness, or disgust. This allows social media managers to truly understand how audiences react so they can fine-tune messaging and campaigns. You'll gain actionable insights to boost performance. Waleria mentioned that “at Brand24, we have taken advantage of AI technology to its fullest potential. We've created a dedicated tab called Lab24 where you can explore their AI solutions and see how AI can enhance your social listening experience.”
Automated Topic Discovery for Total Awareness
Their automated topic analysis uses AI to identify key themes and conversations relevant to your brand. This allows social media managers to keep up with the latest trends and discussions. You'll never miss an important topic again. Their technology surfaces hidden insights you would never find manually. Stay on top of what people say with weekly AI-generated reports emailed to your inbox.
AI Reporting for Effortless Monitoring
Forget spending hours digging through data. Their AI reports email you weekly reports with data visualization of trends, spikes, and recommendations. Social media managers can monitor performance and find opportunities in minutes without logging into software. Their automated reports include mention reach, sentiment changes, and suggestions for capitalizing on trends. AI does the work for you so you can focus on strategy.
Leveraging AI Social Listening to Grow Your Business with Brand24
Emotion Analysis to Understand Reactions to Brand
Brand24 uses AI-powered emotion analysis to provide deeper insights into how people react emotionally to a brand. This goes beyond fundamental sentiment analysis to identify emotions like joy, sadness, disgust, and admiration. Monitoring the emotional response over time can reveal how specific campaigns or events impact perceptions of the brand. Brands can use this to understand what resonates with their audience and what may need adjustment. It empowers brands to be proactive and address issues before they escalate. Savvy marketers know that using social media link in bio tool can help turn those reactions into dollars.
Topic Analysis to Identify Key Themes and Conversations
The topic analysis feature leverages AI to automatically detect the main themes and conversations around a brand or industry. This allows brands to identify trends, influencers, popular hashtags, and related keywords. Brands can use these insights to refine their social listening strategy, join relevant conversations, and benchmark against competitors. It's easy to gain market research and inspiration for future campaigns. Smaller brands can use it to understand their niche better and find opportunities to increase visibility.
We believe that the key to success in social media marketing is gaining actionable insights from social data to understand your audience and refine your strategy accordingly. Leveraging data analytics tools empowers brands to optimize content that resonates with target consumers across platforms. BritoPian has a similar thought.
AI-generated Weekly Reports Emailed with Trends, Spikes, Recommendations
One of Brand24's newest capabilities is AI-generated weekly reports sent directly to users' inboxes. These reports analyze the past week's data to highlight key trends, mention spikes, and changes in metrics like reach and sentiment. The AI also provides recommendations for topics to focus on and ways to boost engagement. Brands can quickly review these reports every Monday morning to inform their social media strategy for the week ahead. The automatically generated insights save time while keeping brands up-to-date on how their brand is performing online.
As Waleria confirmed, “As you can see, most of the emotions expressed online are neutral, but that doesn't mean everyone feels that way. You can explore other emotions like joy, sadness, and admiration. Disgust is also present, but it's less common. By examining how these emotions change over time, you can identify trends and determine which posts or campaigns are responsible for spikes in activity. While one chart displays the mentions gathered over the past week, you can also look at data from previous months and days to see what has caused changes in emotion.”
Waleria noted that “AI Reports is a tool that collects all the mentions from the previous week and converts them into valuable insights. It is beneficial when you need ideas to start your week with. You can access their reports directly in your email, as they are sent automatically. Their reports provide insights such as what occurred during the previous week.” She said, “You don't need to go directly to their tool to see it yourself. You can view trends, such as how this week compares to the previous one and what the increases and decreases are. You can also see how it has changed, view the sentiment chart, and access recommendations. Recommendations are a great option if you need ideas or a Monday boost. You can check what their AI solution is showing and get some inspiration.”
Benefits for Different Teams
For Social Media Managers
Brand24 enables social media managers to track campaign results across platforms easily. The tool collects mentions from social networks, forums, blogs, and more into a unified dashboard. Powerful filters allow you to analyze performance for specific campaigns, hashtags, or date ranges. Social media managers can identify influencers relevant to their brand and evaluate the impact of partnerships. With competitor benchmarking, you can compare the success of campaigns to inform future content strategies. Overall, Brand24 provides the insights needed to optimize social media efforts.
For Marketing Executives
As a marketing executive, Brand24 delivers the metrics you need to report on the brand's social presence and campaigns. The tool tracks reach, sentiment, influencers, and more over time. Waleria mentioned that “Brand24 is primarily known as a marketing tool, but it has proven useful for various brand teams, such as customer success, sales, and data teams. They use the data gathered in Brand24 for their purposes, making it a versatile tool for all.” Marketing executives can monitor spikes and dips in brand awareness to evaluate campaign performance. Competitor benchmarking lets you compare your brand's presence score and top platforms. With AI-generated weekly reports emailed directly to your inbox, you have an automated overview of recent trends and recommendations for improvement. Ultimately, Brand24 enables data-driven decision-making to maximize marketing ROI.
For Data Analysts
For data analysts, Brand24 offers powerful social listening analytics. The tool collects millions of mentions across the web and structures the data for in-depth analysis. Customizable dashboards allow you to focus on key metrics and trends. Export data to Excel for additional statistical modeling. Waleria confirmed that “It can be challenging to keep track of your brand if there are thousands of mentions throughout the day. However, it is essential to do so because there may be valuable insights about your brand that you were previously unaware of.
Protecting Brand Reputation
Monitoring All Brand Mentions from Across the Web
Brands must know what people say about them across all social media platforms and the web. A comprehensive social listening tool like Brand24 allows companies to monitor brand mentions in real-time from Twitter, Facebook, Instagram, YouTube, forums, blogs, news sites, and more. With AI and machine learning, Brand24 processes millions of mentions daily to surface the most relevant and insightful ones for brands. This gives marketing and PR teams the complete picture of their brand reputation and prevents them from missing critical conversations in niche communities. Seizing all brand conversations allows teams to identify potential issues early and respond appropriately.
Identifying Negative Sentiment and Potential Crises
With Brand24's sentiment analysis, brands can automatically identify negative brand mentions that may signal dissatisfaction or an impending PR crisis. The AI classifies sentiment as positive, negative, or neutral, allowing teams to zoom in on problematic conversations. Brand24 also analyzes the specific emotions like anger or disgust behind mentions, providing further insight. Using this data, marketing and PR teams can determine if isolated negative mentions are one-off complaints or indications of a more significant issue that requires a response. Identifying and monitoring spikes in negative sentiment prevents brands from being caught off guard by rising controversies. Brand24 empowers teams to respond quickly to mitigate damage and manage brand reputation.
Ability to Respond Quickly to Feedback and Issues
The real-time monitoring and analysis of Brand24 enables brands to respond quickly to customer feedback and issues identified online. With notifications of noteworthy brand mentions, teams can engage immediately with relevant conversations. Brand24's collaboration features allow multiple team members to be looped in, making responses fast and consistent across channels. Teams can also schedule social posts and responses when it makes the most sense. Quick, personalized engagement with customers transforms online conversations from damaging to helpful for the brand. Unhappy customers who feel heard are less likely to escalate issues. With Brand24, brands can respond rapidly at the first sign of problems and turn brand critics into advocates.
The tool helps companies listen to and analyze all social conversations around their brand, campaigns, products, etc. Waleria commented, “Brand24 is still a startup, even though it has been around since 2011. We started by offering social media monitoring services to our clients, and since then, we have consistently improved our offerings.” The AI capabilities generate actionable insights from the data to inform marketing, product, and other business decisions. It also enables brands to track performance over time and protect their reputation by monitoring sentiment.
Waleria mentioned, “To ensure you're always ahead of the game, practicing social listening is crucial. This means paying close attention to what's being said about your brand and industry so you can be prepared for any potential issues. For instance, you may not even realize that a topic you're discussing could be controversial or offensive, so social listening helps you stay informed and avoid missteps.”
As we have seen, Brand24 offers powerful AI capabilities that allow brands to gain actionable insights from massive amounts of social data. The tool enables comprehensive listening, detailed analysis, and proactive reputation management by collecting social and web mentions into one unified dashboard. With competitor benchmarking, easy-to-interpret visualizations, and automated weekly reporting, Brand24 provides valuable data-driven insights for social media managers, marketing executives, data analysts, and other teams. The actionable insights you gain from social data can transform your marketing and business strategy.
Let your brand cut through the noise to understand your customers, refine messaging, identify new opportunities, and strengthen your online reputation. Sign up for a free trial of Brand24 today.
Listen to our podcast on Brand24: In this episode Software Spotlight, host Michael Bernzweig interviews Waleria Pagowska of social listening leader Brand24 to uncover the Poland-based company's origin story, beginning with their 2011 founding and mission to provide real-time social monitoring to help brands manage online reputation. Pagowska explains how Brand24 has evolved its platform through constant innovation to serve over 1500 customers globally, including major brands like Intel and Samsung, with cutting-edge AI and analytics to extract actionable insights from 25 million online sources.