Brand24: Social Media Monitoring at Scale with AI

Brand24 Key Features

In a recent interview, Waleria Pagowska, a social listening software expert from Brand24, explained how the solution helps brands use AI to monitor social media at scale. Social media monitoring has become invaluable for brands looking to understand their online reputation and connect with customers. As social platforms like Facebook, Instagram, and Twitter continue to dominate as communication channels, monitoring what is said about your company online provides important insights that can directly inform business strategy. This article will explore how Brand24 allows organizations to monitor brand mentions at scale and derive actionable recommendations through features like influencer identification, sentiment analysis, and weekly AI reports.

For today's social media managers and marketing teams, monitoring online conversations around their brand is crucial for reputation management, gauging campaign effectiveness, spotting brand crises early, and staying on top of the competition. By leveraging comprehensive social listening and analytics tools, they can get the pulse of their industry, identify potential brand ambassadors and negative issues brewing, and ultimately craft data-driven strategies to nurture brand affinity and loyalty.

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Mentions Tab

The Mentions tab in Brand24 shows all brand mentions gathered from social media. Users can filter and analyze this data based on parameters like date range, sentiment, influencer score, etc. This helps brands monitor what is being said about them online and identify potential issues or opportunities. A social media link in bio tool can help turn mentions into dollars.

Influencer Identification

Brand24 has an Influencer tab that identifies top influencers mentioning the brand and provides details on their reach and engagement. Waleria said, “With Brand24's influencer score, you can easily identify influencers mentioning your brand, understand their reach and engagement, and determine if they would be a good partner for your marketing campaigns.” This is useful for influencer marketing efforts – brands can discover relevant influencers talking about them organically and potentially reach out to foster partnerships. The influencer score and details on reach make it easy to quantify influence.

Competitor Benchmarking

The Comparison tab in Brand24 allows brands to benchmark themselves against competitors. They can add competitor keywords and compare the volume of mentions, sentiment, top authors mentioning each brand, and more. This enables competitive analysis and can help motivate and inform marketing strategies.

Presence Score

Brand24 uses a presence score to track brand awareness and renown over time. This shows how prominent the brand is online and whether marketing efforts are helping build visibility and conversations. The presence score is out of 100, with higher being better.

Sentiment & Emotion Analysis

Brand24 uses AI to perform sentiment analysis and emotion analysis on brand mentions. Sentiment analysis classifies mentions as positive, negative, or neutral. Emotion analysis detects specific emotions like joy, sadness, and disgust. This reveals how the brand is perceived online and helps identify potential issues.

Topic Analysis

The topic analysis uses AI to uncover top discussion topics related to the brand. This provides market research to inform strategies and campaigns. It highlights opportunities in emerging relevant conversations.

AI Reports

Brand24 sends weekly AI-powered reports with data visualization and recommendations. These provide insights from the past week's mentions to kickstart the next week. The reports include mention volume, sentiment charts, trend analysis, and suggested actions. Waleria confirmed, “Brand24's AI solutions like emotion analysis and topic analysis provide actionable insights by detecting patterns and themes in massive amounts of social data.”

Mentions Tab

The Mentions tab in Brand24 shows all brand mentions gathered from social media. Users can filter and analyze this data based on parameters like date range, sentiment, influencer score, etc. This helps brands monitor what is being said about them online and identify potential issues or opportunities.

Influencer Identification

Brand24 has an Influencer tab that identifies top influencers mentioning the brand and provides details on their reach and engagement. This is useful for influencer marketing efforts – brands can discover relevant influencers talking about them organically and potentially reach out to foster partnerships. The influencer score and details on reach make it easy to quantify influence.

Waleria indicated, “For example, in the case of Samsung, there may be a lot of mentions gathered in the last 30 days. However, if you are using our brand 24 for a specific use case, such as influencer acquisition, it can be a great help. The tool provides an influencer score that tracks people mentioning your brand and showcasing their reach. It also provides information on how many followers they have and how they can be useful to your brand.”

Competitor Benchmarking

The Comparison tab in Brand24 allows brands to benchmark themselves against competitors. They can add competitor keywords and compare the volume of mentions, sentiment, top authors mentioning each brand, and more. This enables competitive analysis and can help motivate and inform marketing strategies.

Presence Score

Brand24 uses a presence score to track brand awareness and renown over time. This shows how prominent the brand is online and whether marketing efforts are helping build visibility and conversations. The presence score is out of 100, with higher being better.

Sentiment & Emotion Analysis

Brand24 uses AI to perform sentiment analysis and emotion analysis on brand mentions. Sentiment analysis classifies mentions as positive, negative, or neutral. Emotion analysis detects specific emotions like joy, sadness, and disgust. This reveals how the brand is perceived online and helps identify potential issues. Waleria confirms, “As you can see, most of the emotions expressed online are neutral, as not everyone wants to reveal their feelings. However, you can explore beyond neutral emotions to see what other emotions are prevalent. For instance, joy, sadness, and admiration are the most common online emotions.”

Topic Analysis

The topic analysis uses AI to uncover top discussion topics related to the brand. This provides market research to inform strategies and campaigns. It highlights opportunities in emerging relevant conversations. Waleria noted that Topic analysis is an excellent tool for gaining insights into an unfamiliar market. It provides benchmarks, new insights, and inspiration. It can help you identify popular topics, such as Lego Star Wars. By analyzing the location of topics on a map, you can determine if they are related.

AI Reports

Brand24 sends weekly AI-powered reports with data visualization and recommendations. These provide insights from the past week's mentions to kickstart the following week. The reports include mention volume, sentiment charts, trend analysis, and suggested actions.

We believe that social media listening at scale is revolutionized by AI, enabling brands to gain actionable insights from massive amounts of unstructured data and have meaningful conversations with customers. AI empowers organizations to efficiently monitor online conversations, understand customer sentiment, and respond appropriately. CMSWire has a similar idea.

Social Media Monitoring Use Cases

Reputation Management

Brand24 allows you to monitor all mentions of your brand across social media and the web. You can track positive and negative sentiments over time to understand brand perception. Waleria notes, “We use Brand24 for online reputation management, but it can be used for much more. You can track hashtags, analyze competitors, and collect feedback about your product. It's a useful tool for product teams, and we use it ourselves. If you have an idea to use social listening software for your brand, we can help you.” The tool surfaces influencers talking about your brand so you can engage with them. Overall, Brand24 gives you the insights to manage your online reputation proactively.

Customer Feedback Analysis

With Brand24, you can analyze customer feedback at scale across social media. The sentiment analysis feature classifies mentions as positive, negative, or neutral. You can dig into negative feedback to understand pain points and improve products. The emotion analysis goes even further to detect emotions like joy, sadness, and disgust. Listening to customer conversations allows you to close feedback loops.

Video On Customizing Detailed Social Media Reports with Brand24

Campaign Analysis

Brand24 makes it easy to measure the impact of your social media campaigns. You can track mentions and engagement metrics over time to quantify campaign reach. The topic analysis shows trending themes related to your campaign so you can refine messaging. Campaign reports provide data-driven recommendations to optimize performance.

Waleria mentioned, “You can see how they perform in time, and here are the like the mentions still gathered for this week, so let's give it a moment, but from the past months and days, you can see what increased, and by the spikes, you can see for example posts or what campaigns make those charts the way they are. You can gather insights about your performance and how your marketing efforts influence your brand.”

Crisis Monitoring

Brand24 enables real-time social media monitoring so you can catch crisis situations early. You can set up alerts for negative spikes or specific harmful keywords. The tool surfaces growing controversies and brand threats based on social listening. This allows you to avoid issues and prepare crisis communications as needed.

Competitor Monitoring

With Brand24, you can benchmark your brand's social media presence against competitors. You can compare the volume of mentions, sentiment, influencers, and other metrics. Monitoring competitors helps you learn from their successes and failures. You can also identify opportunities to outperform rivals in certain areas or channels. This tool also has an enormous potential in benchmarking against competitors, seeing how they perform and what we can do to be as good as them or better, preferably. 

Conclusion

The powerful capabilities of Brand24's social media monitoring platform demonstrate how AI and machine learning can provide brands with an invaluable competitive advantage. By processing millions of online conversations, this tool equips organizations with the insights to understand brand perception, industry trends, and customers deeply.

Social media will grow as a vital communication channel between brands and consumers. Companies that embrace social listening and commit to engaging thoughtfully in these online spaces will build communities of loyal brand advocates. To experience the benefits of AI-powered social media monitoring for your brand, sign up for a free trial of Brand24 today.

Listen to our podcast on Brand24: In this episode Software Spotlight, host Michael Bernzweig interviews Waleria Pagowska of social listening leader Brand24 to uncover the Poland-based company's origin story, beginning with their 2011 founding and mission to provide real-time social monitoring to help brands manage online reputation. Pagowska explains how Brand24 has evolved its platform through constant innovation to serve over 1500 customers globally, including major brands like Intel and Samsung, with cutting-edge AI and analytics to extract actionable insights from 25 million online sources.