Matt Diamante: From Freelancer to SEO Agency Leader
Local SEO
In this episode of Career Spotlight, host Michael Bernzweig sits down with Matt Diamante, the founder of Hey Tony, a thriving digital marketing agency specializing in SEO. Matt shares his unconventional journey from an advertising intern to a successful entrepreneur managing a global team of 13-14 professionals. Along the way, he reveals how his passion for SEO, resilience, and willingness to take risks transformed his career and the lives of his clients.
Matt’s story is one of perseverance and adaptability. After starting in traditional advertising, he pivoted to freelancing and eventually launched Hey Tony, where he helps businesses achieve visibility and growth through strategic SEO. From working on film sets to running viral campaigns that attracted millions of visitors, Matt’s career path is a testament to the power of grit and creativity.
This episode dives deep into the challenges and rewards of entrepreneurship, including navigating the transition from solopreneur to agency owner. Matt also discusses his innovative approach to work-life balance, such as implementing a four-day workweek for his team, and the importance of data-driven decision-making in digital marketing.
Whether you're considering a career in tech or looking for inspiration to take your next big leap, Matt’s insights will motivate you to rethink what’s possible.
Key Discussion Points:
– Building an SEO agency from scratch
– Transitioning from solopreneurship to managing a team
– The role of resilience in career transformation
– Implementing a four-day workweek for better work-life balance
– Leveraging data and creativity in digital marketing
– Overcoming early career setbacks and finding your niche
– The impact of SEO on small business growth
– Navigating client relationships and revenue diversification
– The importance of experimentation in marketing strategies
– Advice for aspiring digital marketers entering the field
– Balancing creativity with data-driven decisions
– Lessons learned from viral campaigns and high-profile projects
The Evolution of Matt Diamante’s Career
Matt Diamante's career is a testament to resilience and adaptability. From his early days in advertising internships to becoming a sought-after SEO expert, Matt’s journey has been anything but linear. After realizing the traditional advertising world wasn’t for him, he pivoted to freelancing, leveraging his skills in SEO to help small businesses grow. Over time, his passion for digital marketing and a knack for problem-solving led to the founding of Hey Tony, a digital marketing agency that now serves clients globally.
Key Milestones in Building Hey Tony
One of Matt’s most notable achievements was scaling Hey Tony from a one-person operation to a thriving agency with over 13 team members. His decision to implement a four-day workweek in 2021 reflects his commitment to fostering work-life balance and innovation within his team. This unique approach has not only improved employee satisfaction but also enhanced productivity and client outcomes.
SEO Strategies That Deliver Results
Matt’s expertise in SEO is rooted in data-driven decision-making and creative experimentation. He emphasizes the importance of consistency in content creation and leveraging tools like AI to streamline processes. His ability to generate significant results—such as increasing website traffic from 30,000 to 4 million monthly visitors during a previous project—showcases the transformative power of well-executed SEO strategies.
Insights on Entrepreneurship and Leadership
As an entrepreneur, Matt highlights the challenges of transitioning from solopreneurship to managing a team. He shares candid advice on hiring, client management, and maintaining transparency in business operations. His superpower? A relentless commitment to showing up every day and pushing boundaries, whether through social media engagement or investing in innovative ideas.
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