Podcast: ActiveCampaign Marketing Automation

ByMichael Bernzweig Reading Time: 2 minutes

Listen And Share This Software Spotlight Podcast

Watch And Share This Software Spotlight Podcast

Host Michael Bernzweig interviews Xiaofei Zhang of ActiveCampaign in this Software Spotlight podcast, getting the inside scoop on the marketing automation platform's founding and exceptional growth trajectory. Founded in 2003, ActiveCampaign operated as an on-premises solution for over a decade before transitioning to SaaS in 2016, which catalyzed tremendous hypergrowth. Today, ActiveCampaign boasts over 800 employees worldwide and has surpassed 150 million in revenue as of 2020.

Podcast Summary: Software Spotlight Featuring ActiveCampaign

This Software Oasis podcast episode features marketing automation expert, Xiaofei Zhang of ActiveCampaign, discussing the company's founding and growth. ActiveCampaign started in 2003 to serve small businesses with marketing and sales automation software. After operating for over 10 years, ActiveCampaign transitioned to a SaaS model in 2016, which kickstarted tremendous growth. Today ActiveCampaign has over 800 employees and reached over $150 million in revenue in 2020. Zhang discusses ActiveCampaign's focus on customer-driven innovation, leveraging automation, and integrating AI capabilities like generative content creation. Key topics include email marketing, CRM, and building an open ecosystem of over 900 integrated apps.

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ActiveCampaign Articles

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