Trustmary: A Simple Yet Powerful Platform to Manage Customer Reviews

What Is Trustmary?

Trustmary is a software platform designed to help businesses collect, manage, and display customer reviews and testimonials. Trustmary aims to help companies build trust and credibility with potential customers by showcasing genuine feedback from existing customers.

Trustmary makes it easy for businesses to gather customer reviews from various sources, including major review sites like Google, Facebook, and TripAdvisor. It then aggregates all these reviews into one centralized platform, allowing you to manage your reviews from one place.

The platform also provides tools to collect new video and text reviews directly from your customers through review forms, emails, and other methods. Using Trustmary's customizable review widgets, you can then add these reviews to your website and other marketing materials.

Screenshot of the Trustmary interface showing options to collect reviews including website URL, email, embed code, email signature, and QR code
We took this screenshot during our review, which shows the Trustmary software interface for collecting customer reviews. There are options to gather reviews by providing a URL, sending review request emails, embedding a review form on your website, adding a review request to your email signature, or generating a QR code. Trustmary aims to streamline the review-gathering process for businesses.

Benefits Of Using Trustmary

Collect reviews from multiple sources

Easily import existing reviews from review sites and centralize them in one dashboard.

Generate new reviews

Send review requests via email, on-site forms, QR codes, etc., to collect recent customer testimonials.

Display reviews prominently

Showcase reviews on your website, product pages, emails, and more with customizable widgets.

Increase conversions

Customer reviews boost trust and provide social proof, increasing conversions by up to 15%.

Free plan available

Start collecting and displaying reviews for free with Trustmary's basic plan.

Mobile friendly

Collect reviews seamlessly via mobile with Trustmary's mobile-optimized forms.


Track review performance with metrics like views, clicks, and conversion rates.

Automated reminders

Send automatic reminders to customers to request reviews post-purchase.

How Does Trustmary Compare To Top 5 Competitive Solutions?

Here's how Trustmary compares to some of the top competitors in the review management space:

Trustmary vs. Yotpo

Yotpo focuses more on ecommerce and has advanced features like SMS review requests. However, Trustmary offers a more straightforward, more affordable solution.

Trustmary vs. Bazaarvoice

Bazaarvoice is more enterprise-focused with complex features. Trustmary provides a more straightforward platform for SMBs.

Trustmary vs. PowerReviews

PowerReviews doesn't have a free plan. Trustmary offers full functionality for small businesses for free.

Trustmary vs. Podium

Podium specializes in the healthcare sector. Trustmary serves all industries.

Trustmary vs. lacks review widgets. Trustmary enables displaying reviews across your website.

Trustmary Pricing Options

Trustmary offers four paid plans in addition to a free plan:


$29/mo – Up to 1000 monthly review widget views


$49/mo – Up to 5000 monthly views


$99/mo – Up to 25,000 monthly views


custom pricing – For over 100,000 monthly views

The higher plans add more sources you can import reviews from, priority support, advanced features, and higher usage limits.

Our Quick Guide To Setting Up Trustmary

  1. Go to Trustmary and click “Start Free Trial” to create an account. No credit card is required.
  2. Once logged in, go to the “Settings” tab and click “API Keys”. Name the key like “My Website” and click “Save”.
  3. Copy the API key that is generated. You will need this later.

Adding the Widget to Your Website

  1. Go to the “Add to Website” section for your widget.
  2. Copy the widget code snippet.
  3. In WordPress, paste the code into a page or post where you want the reviews displayed.
  4. View the page to see your live reviews!

Installing On A WordPress Website

  1. Go to “Plugins” in your WordPress dashboard and click “Add New.”
  2. Search for “Trustmary” and install the official plugin.
  3. Activate the plugin.
  4. In the Trustmary plugin settings, paste your API key and click “Save Changes.” This will sync your Trustmary account with WordPress.
Screenshot showing Trustmary plugin installation on WordPress dashboard. Steps include going to Plugins > Add New, searching for Trustmary, clicking Install Now, and Activate.
This screenshot shows the process from our testing for this review for installing the Trustmary WordPress plugin to integrate review collection on a WordPress website. The first step is to open the Plugins menu in the WordPress dashboard and click “Add New.” Then, search “Trustmary” and click “Install Now” on the Trustmary plugin card. After installation is complete, click “Activate” to activate the plugin. The next steps would be to add your Trustmary API key in the plugin settings and embed Trustmary review widgets using shortcodes.

Importing Existing Reviews

  1. In Trustmary, go to the “Review Sources” section.
  2. Click “Connect New Source” and choose where your existing reviews are from (Google, Facebook, etc).
  3. Enter your business URL and click “Fetch Reviews.” This will import your existing reviews.

Creating a Review Widget

  1. Go to the “Widgets” tab and click “Create Widget”. Give it a name.
  2. The imported reviews will automatically populate the widget. You can drag and drop to reorder them.
  3. Customize the design, like colors and fonts, if desired.
  4. Click “Save” when done.

Is Trustmary Right For You?

Trustmary is ideal for any small or medium business looking for an easy way to manage customer reviews across channels. It's perfect for service businesses like contractors, lawyers, healthcare providers, etc., relying heavily on word-of-mouth and testimonials.

Ecommerce businesses can also benefit from collecting and showcasing customer reviews on their product pages.

With its simple interface, mobile optimization, and free plan, Trustmary makes review management accessible for businesses of any size.

Get Started With Trustmary Today

Ready to start collecting and displaying reviews to boost conversions? You can sign up for Trustmary's free plan in minutes.

Trustmary also offers a 30-day free trial of paid plans, allowing you to test out additional features risk-free.

Check current Trustmary pricing to learn more, and sign up today to turn your customers into powerful brand advocates!

View Featured Trustmary Podcast: Trustmary Product Manager Arttu Haho joins host Michael Bernzweig to discuss their customer review platform. Haho provides background on Trustmary and demonstrates key capabilities like collecting Google reviews, importing existing reviews, creating review widgets, and A/B testing review placement to boost conversions. He positions Trustmary as an easy, consolidated solution to systematically collect and leverage customer reviews for trust-building across industries.

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