Podcast: Trustmary Collect, Manage, and Showcase Reviews
Listen And Share This Software Spotlight Podcast
Watch And Share This Software Spotlight Podcast
Podcast Summary: Software Spotlight Featuring Trustmary
The Software Spotlight podcast episode begins with host Michael Bernzweig welcoming Arttu Haho, Product Manager of Trustmary, to discuss their online review collection and management platform. Haho provides background on Trustmary's origins in 2016 as a video testimonial production company before pivoting to software in 2019-2020 to help businesses collect and manage text and video reviews.
The Problem Trustmary Solves
When asked about the problem Trustmary aims to solve, Haho explains reviews and testimonials help build trust and credibility between businesses and prospective customers. Trustmary provides an easy way to collect, manage and display authentic customer reviews across platforms like Google, Facebook, and more.
Key Features and Capabilities
Haho demonstrates Trustmary's interface, showing how users can easily create review collection campaigns, import existing reviews, and add them to their website with customizable widgets using a simple code snippet. He highlights key features like only collecting positive reviews and routing negative reviews for feedback first.
Industry Trends and Best Practices
On trends, Haho notes increased demand for reviews across industries beyond traditional ones, like hotels and restaurants, as credibility becomes critical everywhere. Though video reviews are more impactful, text reviews are more straightforward to collect at scale. For high-quality reviews, asking for feedback first and then getting consent to publish as a review is a best practice.
Ideal Customers and Use Cases
Haho states that Trustmary is used broadly across industries but is noted for professional services, healthcare, real estate, and software needing consolidated review management. He emphasizes the control and customization for businesses to manage reviews and consolidate feedback processes company-wide.
Platform Demonstration
Haho provides a demo showing how to create a review campaign, import Google reviews, and embed a widget on a webpage with a simple code snippet. He highlights how Trustmary makes it easy to start collecting and displaying reviews.
Competitive Differentiation
When asked about key differentiators, Haho points to the control for business owners, the breadth of capabilities from surveys to review widgets consolidated in one platform, and the focus on traditional businesses needing an easy review management solution.
Customer Success Stories
Haho shares a real estate customer success story as an example, explaining how Trustmary allowed them to manage review collection for all agents easily and embed individual review widgets. He also points to the case studies on Trustmary's website showcasing industry results.
Pricing and Getting Started
On pricing, Haho outlines the free and paid plans based on volume, noting most customers start with the free plan. He emphasizes the free trial requiring no credit card to test drive the platform. Haho advises businesses just getting started to import existing reviews and then set up automated collection.
Haho positions Trustmary as an easy, consolidated platform meeting the emerging need for centralized customer review collection and management to boost credibility and conversions for businesses in any industry. Sign up for a free trial of Trustmary today.
Trustmary Articles
Read our articles below to learn more about the Trustmary solution:
- Trustmary: A Simple Yet Powerful Platform To Manage Customer Reviews
- Evolution Of Trustmary: From Video Testimonials To SaaS Platform
- Optimizing The Customer Review Collection Process
- Best Practices For Collecting Customer Reviews And Testimonials
- Evolution Of Trustmary: From Video Testimonials To SaaS Platform
- Leveraging Video Testimonials For Maximum Marketing Impact
- Using Customer Reviews And Testimonials To Build Trust And Credibility
