How to Get the Most Out of Aweber Email Marketing (7 Tips & Tricks)

Email Marketing at Scale

AWeber is a powerful email marketing and automation platform that offers many features to help businesses connect with their audience. In this article, we'll explore some of the top tips, tricks, and hacks for using AWeber effectively, specifically for B2B executives looking for an email solution for their company.

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List Management

Keep your list clean. Regularly review your list to remove bounced emails or unsubscribed users. This will ensure that your emails only go to engaged recipients and keep your costs low.

Proper list management is critical for email success. Import contacts from CSV files or integrate with CRMs to easily add subscribers to your lists. To send targeted content, organize contacts into segments based on demographics, interests, and behaviors. Clean your list regularly by removing inactive subscribers.

Email Design and Delivery

According to Aweber, “Visuals are processed 60,000 times faster than text, and they can influence a person's emotions, which then impacts their behavior.”

Use AWeber's drag-and-drop editor to build emails without coding quickly. Select from mobile responsive templates to ensure your emails look great on any device. A/B test subject lines to determine which drives more opens.

Automation

You can set up autoresponders to automatically send emails when someone signs up. Nurture new subscribers over days, weeks, months, or years. However, you like to set up your autoresponders, and you'll be amazed at the response that you get.

Leverage AWeber's automation features to set up welcome emails, follow-up sequences, and trigger-based campaigns.

We believe that email marketing allows businesses to make valuable, personal connections at scale through targeted and engaging content. Kalungi expresses a similar viewpoint.

Analytics

You'll see that there's a whole reporting functionality here in AWeber. You can review opens, click-throughs, unsubscribe rates, gain insights into your list segments and engagement, and make improvements along the way.

Dive into AWeber's analytics to optimize your efforts. Analyze open and click tracking, unsubscribe monitoring, and segmentation insights.

Related Article: The Ultimate Guide To Email Marketing: Everything You Need To Know To Succeed

We believe that email is the most effective way to speak directly to your customers. Use it to build relationships that last. Neil Patel has a similar vision.

Integrations

As you can see, you can choose from over 700 integrations to integrate AWeber with all popular platforms. With this email platform, you can connect, automate, and sell your vision to the world.

Connect AWeber to other platforms for smoother workflows. Top integrations include CRMs like Salesforce and ecommerce platforms like Shopify and Zapier to connect with over 700+ web apps and automate tasks.

Additional Tips

In your welcome email, ensure new subscribers have the correct expectations for what they'll receive in your email, the types of information, the content, and the frequency. This will keep your list fresh and engaged.

Personalize emails with merge tags to address subscribers by name, send confirmation emails when users sign up to verify opt-in and embed lead capture forms on your site to grow your lists quickly.

By leveraging these AWeber features and best practices, B2B executives can take their email marketing to the next level and choose the right email solution for their company.

Sign up for a Free AWeber trial today with no required credit card.