How Custom Workflows Streamline Business Processes

custom workflow software

Businesses today face increasing pressure to operate efficiently to stay competitive. However, juggling multiple systems and manual processes often hampers productivity. This is where custom workflows enabled by no-code automation platforms like Peerbie come in.

In an exclusive interview, Semih Secer, CEO and Founder of Peerbie, walks us through how custom workflows help streamline key business functions.

Custom workflow software - Peerbie's no-code automation platform streamlines business processes for increased efficiency.
Increase productivity with custom workflows enabled by Peerbie's no-code automation platform.

Automating Operational Workflows

When asked about what inspired him to start Peerbie, Secer shares that in his previous startup, despite using multiple leading solutions like Slack, Asana, JIRA, and more, his team struggled with efficiency.

“We weren't really getting more productive. We were getting distracted with these multiple applications between switching back and forth from one application to the other one, and then copying data from between applications.”

Secer realized the need for an all-in-one solution to bring the most critical features under one roof. This led him to build Peerbie as a digital workspace for communication, collaboration, and process automation.

At its core, Peerbie enables the creation of custom workflows to standardize and automate repetitive tasks. Workflows string together a sequence of steps and assign them to appropriate people so the process moves ahead seamlessly.

For instance, an IT service desk handling support tickets can build a workflow to route requests based on type to the correct technician automatically. The technician is notified to work on the ticket, escalate if needed, and close it after resolution.

Such workflows encode institutional knowledge into software, reduce manual handoffs between teams, and minimize human errors that creep in. This results in faster processing with consistent outcomes.

“It is all automated. So you will be able to say, these are the keywords, create me a project out of this. And now I like the project outline now create tasks automatically and all the tasks are created for you.” – Semih Secer, CEO and Founder of Peerbie

Workflows directly impact the two pillars of business – people and processes. Peerbie makes both more efficient.

Connecting Distributed Teams

While automation handles process efficiency, Peerbie also focuses on the people dimension.

In increasingly distributed teams, lack of connectivity and alignment is a key workforce challenge. Peerbie creates transparency and brings people together through features like check-ins, focus time, peer recognition, and more.

Secer emphasizes that the employee experience determines productivity. When people feel heard, valued, and connected to organizational goals, they contribute more effectively.

“So every single feature we put into the product, into the platform, is to surface this connection among individuals, employees, as well as the company, and increase their employee experience at a very high level.”

Thus, Peerbie interweaves communication, collaboration, and camaraderie into its workspace. Teams interact frequently, provide peer feedback, and motivate each other.

In one case study, a 2000-employee municipality attributed a 12.5% better employee retention rate over 2 years to Peerbie adoption. The transparency and alignment Peerbie enabled played a key role here.

Such rich connectivity pays dividends in distributed teams through higher job satisfaction and engagement. Employees also gain context on how their work fits into broader company objectives. This leads to a sense of purpose and impact.

Key Benefits of Custom Workflows

  • Cost and Time Savings – When repetitive tasks are automated, teams spend less time on mundane work and focus their energy on high-value initiatives. This directly saves costs and speeds up processes.
  • Increased Output – Streamlined workflows and seamless collaboration enable employees to get more done in less time. One Peerbie customer reported a 60% reduction in emails as team communication shifted left into the platform.
  • Improved Quality – Automation and standardized processes drive consistency. Workflows ensure that the right steps occur in the right sequence repeatedly. This brings quality improvements.
  • Enhanced Employee Experience – Features like check-ins, peer recognition, and activity tracking give employees visibility and purpose. This results in increased engagement and job satisfaction.
  • Easy Adoption – Peerbie integrates seamlessly with existing tools so companies can ease into the platform. The system automatically imports and configures workflows, so change management overhead is minimal.

With sizable benefits across productivity, performance, and culture, custom workflows are a powerful way to transform business processes. Peerbie makes it easy to build and deploy them at scale across the organization.


Custom workflows enabled by Peerbie provide well-rounded optimization of both systems and people. Together, they streamline operations, drive productivity, and deliver cost and time efficiencies.

By unifying communication, collaboration, and automation into a single digital workspace, Peerbie connects distributed teams deeply. This creates transparency, facilitates information sharing, and nurtures culture.

“We solve the problem of being disconnected, being undervalued. So every single feature we put into the product, into the platform, is to surface this connection among individuals, employees, as well as the company.” – Semih Secer, CEO and Founder of Peerbie

The result is engaged, motivated employees who deliver substantially more business impact. As organizations look to improve productivity and agility, custom workflows are proving a valuable competitive edge.

In our recent interview on the Software Spotlight podcast, Peerbie CEO Semih Secer discusses how his startup's all-in-one digital workspace boosts productivity by integrating communication, collaboration, and project management tools. He explains how Peerbie helps companies save time, smoothly manage workflows, increase output, and promote employee connectivity whether teams are hybrid, remote, or in-office.


What kind of workflows can you create in Peerbie?

Peerbie offers 15 pre-built workflow templates spanning hiring, decision-making, project management, and lead management. Users can also build custom workflows specific to their business needs using an easy drag-and-drop workflow designer.

Does Peerbie integrate with other software we use?

Yes, Peerbie integrates seamlessly with 50+ applications, including Google Workspace, Microsoft Office, Slack, Zoom, and popular project management and CRM tools. This allows the continuing use of existing systems alongside Peerbie.

How can we track ROI from custom workflows?

Peerbie provides detailed analytics on key metrics like cycle times, output, employee productivity, and platform adoption. Companies can track these before and after workflows to quantify performance gains.

What training is required to start building workflows?

Peerbie offers self-service education resources like documentation, videos, live support, and a community forum. First-time users can get started in minutes via intuitive interfaces and process guidance.

How do I ensure company-wide workflow adoption?

Peerbie lets you communicate with all employees instantly with updates and training materials. You can also check real-time workflow usage data by the user and team to track adoption and address potential issues proactively.

Can I change workflows easily if our processes evolve?

Absolutely, workflows created in Peerbie are fully customizable at any time. You can add, remove, or rearrange steps and reassign approvers or automations through a simple drag-and-drop workflow builder.

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