Podcast: Automating B2B Sales with Salesflare CRM

ByMichael Bernzweig Reading Time: 3 minutes

Listen and share this Software Spotlight Podcast

Watch and share This Software Spotlight Podcast

This episode of the Software Spotlight podcast features Jeroen Corthout, co-founder and CEO of Salesflare, a CRM platform built to simplify data entry for sales teams. Jeroen explains how Salesflare integrates with email, calendar, and other tools to automatically capture interactions, enrich data, and create timelines to help users effortlessly track leads. The system aims to minimize manual data entry so salespeople can focus on selling rather than administrative tasks. The highlighted features include visual pipelines, reminders, collaboration tools, and robust reporting to give users control and insights.

Podcast Summary: Software Spotlight Featuring Salesflare

In this episode of Software Spotlight, Michael Bernzweig interviews CRM expert Jeroen Corthout, Co-Founder and CEO of Salesflare, a CRM platform designed to help B2B businesses manage their sales funnel and sales cycle more efficiently. Salesflare was created nine years ago to address the frustration of salespeople with traditional CRM systems that required a lot of manual data entry. The platform automates data tracking by integrating with users' email, calendar, and phone and gathering information from various databases and email signatures. This allows salespeople to focus on selling rather than data management.

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Overview

  • Salesflare is a CRM designed to be easy and enjoyable for sales teams to use, unlike traditional CRMs that require lots of manual data entry.
  • It automatically plugs into email, calendar, and phone systems to track interactions and enter data so salespeople can focus on selling rather than administrative work.
  • Salesflare enriches data by collecting information on companies, contacts, and relationships.
  • Key features: pipeline visibility, reminders for follow-ups, collaboration tools, email tracking, and LinkedIn integration.

Benefits

  • Automates manual processes like data entry to eliminate repetitive administrative work.
  • Provides sales pipeline visibility for forecasting and tracking deals.
  • Helps sales teams collaborate and hand off deals when needed.
  • Ensures proper follow-up on leads so no opportunities are missed.
  • Easy-to-use interface and intuitive workflows increase adoption across sales teams.

Ideal Users

  • Designed for B2B sales teams specifically, not B2C.
  • Works for sales teams of all types and sizes – common users include agencies, consultancies, tech companies, and startups.

Implementation

  • Get started with a free trial, connect email and calendar.
  • Import existing data, and Salesflare will enrich it with extra info automatically.
  • Takes about 1 month to fully transition and customize sales processes.

Security

  • Salesflare is GDPR compliant and takes data privacy and security very seriously.
  • Does annual external audits and has practices like a vulnerability disclosure program.

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