Tips for Improving Landing Page Speed and Performance

Landing Pages That Convert

Delivering fast, high-converting landing pages requires significant technical expertise and infrastructure. As one of the early innovators in the landing page space since 2005, Landingi has invested heavily in optimizing landing page speed based on over a decade of experience.

I recently had the opportunity to speak exclusively with landing page expert Blazej Abel, CEO and Co-Founder of Landingi, to get an inside look at how they have built one of the fastest landing page platforms through global infrastructure and optimized page builds.

With thousands of businesses worldwide trusting Landingi for their landing pages, Blazej provided valuable insights on the technical considerations behind achieving excellent page speed. He explained, “There's a lot of technical issues behind landing pages that if you would like to solve this by yourself without the software dedicated to this, there's probably… two or three people to organize this.”

Michael and Blaze discussing tips for improving landing page speed using Landingi.
Michael and Blaze, CEO of Landingi, discuss tips for optimizing landing page speed and performance. With Landingi's optimized tech stack and global infrastructure, businesses can reduce load times and improve visitor experience worldwide. Faster landing pages lead to higher conversion rates.

Unlock Better Conversion Rates with Landingi's Intuitive Landing Page Builder

Landingi makes building customized, high-converting landing pages easy with complete design freedom. Its intuitive drag-and-drop landing page builder, and flexible publishing options integrate landing pages into your tech stack. Robust analytics provide insights to optimize pages. With optimized infrastructure, Landingi ensures fast global page speeds. See for yourself – try Landingi free for 14 days to unlock better conversion rates.

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In this article, I'll share Blazej's tips for improving landing page speed and performance by leveraging Landingi's expertise. Fast load times are critical for converting visitors, so Landingi's technical capabilities offer a crucial advantage for marketers wanting to optimize their landing pages.

Mobify found that each 100ms improvement in their homepage's load time resulted in a 1.11% increase in conversion

Here are some key insights from my interview with Blazej Abel, CEO of Landingi, on optimizing landing pages for higher conversion rates:

Optimize Page Elements Like Images and Videos

High-resolution images and videos help convey your offer. But large file sizes slow download times. As Blazej explained, “images or videos” impact landing page speed. Compress files without sacrificing quality. Set reasonable maximum dimensions. And host videos externally on YouTube or Vimeo instead of directly on the landing page.

Stay ahead of the curve with the latest innovations covered in "10 Landing Page Design Trends to Watch in 2023 and Beyond."

Blazej noted the impact of “images or videos” when discussing landing page speed. Compressing media files without losing quality and setting maximum dimensions ensures quick load times.

As he said:

“Of course, if it's too long and there's too many of these kind of elements, it's no matter of the infrastructure you have, there will be always more delay and the page speed result will be not so great.”

Optimizing Landing Page Speed for Higher Conversions

Landing page load speed is a critical factor impacting conversion rates. In our conversation, Blaze provided valuable perspectives on how businesses can improve landing page performance.

According to Blazej:

“Of course, if it's too long and there's too many of these kind of elements, it's no matter of the infrastructure you have, there will be always more delay and the page speed result will be not so great.”

Faster landing pages lead to lower bounce rates and higher conversions. Here are key tips from Blazej for optimizing speed:

Minimize Third-Party Scripts

Every additional script increases load time. Audit and remove any unnecessary scripts like outdated chat widgets. Only keep essential scripts for things like analytics. Assess if the features are worth the performance trade-off.

Leverage a CDN for Faster Delivery

Content delivery networks (CDNs) distribute assets globally, so pages load faster. Blazej shared that Landingi uses “24 data centers we use to serve landing pages” worldwide. CDNs reduce latency by serving pages from the closest location.

Check PageSpeed Insights

Use Google's PageSpeed Insights to measure landing page performance. Identify opportunities to optimize and track improvements over time. Faster page speed provides a better user experience and drives more conversions.

Optimizing landing page speed takes work but pays dividends through higher conversion rates. Following Blazej's tips can significantly improve landing page load times and performance.

See how Landingi is optimized for speed in "Key Features and Benefits of the Landingi Platform."

Optimize JavaScript

Minify JavaScript files to reduce their size, leading to better-optimized landing page speed results. Remove unnecessary whitespace and comments and shorten variable names. Defer non-essential JavaScript to load it after the page content has been rendered. This prevents it from blocking the page load. Lazy load JavaScript only when needed. For example, load a script when a user interacts with a particular element.

Unlock Better Conversion Rates with Landingi's Intuitive Landing Page Builder

Landingi makes building customized, high-converting landing pages easy with complete design freedom. Its intuitive drag-and-drop landing page builder, and flexible publishing options integrate landing pages into your tech stack. Robust analytics provide insights to optimize pages. With optimized infrastructure, Landingi ensures fast global page speeds. See for yourself – try Landingi free for 14 days to unlock better conversion rates.

(No Credit Card Required)

Lazy Load Images

Only load images in the user's current viewport initially. Lazy load other images further down the page as the user scrolls to increase landing page speed load times. Use lightweight placeholder images like blurred versions until the entire image loads. This gives the appearance of faster load times.

Minify CSS

Minify CSS files by removing whitespace and comments, and reformatting to reduce file size will help minimize landing page speed load times. Only include the minimal CSS needed for above-the-fold content—lazy load the remaining CSS as the page scrolls. Split CSS into multiple files and only load what's needed for each page. Don't force a single large CSS file.

Other Tips

Enable compression on the webserver to optimize your site's landing page speed further. This reduces file transfer sizes. Cache static assets like images, CSS, and JavaScript to avoid re-downloading on repeat visits. Optimize web fonts for faster loading using font subsetting and variable font technology.

How Landingi Optimizes Landing Pages for Faster Load Times

Delivering fast, optimized landing pages takes significant technical expertise. As Blazej explained in our interview:

“If you would like to build landing pages properly, test them, optimize them, there's a lot of work behind building the high converting landing pages. And if you would like to do this by yourself, you probably need two or three developers to work on this full time.”

With over 10 years focused solely on landing pages, Landingi has invested heavily in infrastructure and optimizations to achieve excellent page speed.

Global Infrastructure for Faster Delivery

Landingi leverages a global content delivery network (CDN) to distribute landing pages worldwide. As Blazej highlighted:

“We have 24 data centers we are using to serve landing pages. So that's also very good for those who are advertising their services worldwide.”

By serving pages from the closest location, Landingi reduces latency and improves global visitor speed.

Page Build Optimizations

Landingi optimizes how landing pages are built to improve page rendering. As Blazej noted:

“Of course, if it's too long and there's too many of these kind of elements, it's no matter of the infrastructure you have, there will be always more delay and the page speed result will be not so great.”

Features like compressing images and videos, minifying code, and caching static assets accelerate load times.

Pinterest reduced perceived wait times by 40% and this increased search engine traffic and sign-ups by 15%.

Landingi's expertise from over a decade focused on landing pages gives them unique capabilities to optimize page speed. Marketers can leverage Landingi's technical infrastructure to deliver fast, engaging landing page experiences.

Leverage Landingi's Global Infrastructure

Blazej emphasized the complexity behind delivering fast, optimized landing pages. He highlighted Landingi's global infrastructure with 24 data centers worldwide. This expertise in infrastructure optimization is a crucial differentiator for fast page speeds.

Here are some key insights from Blazej on Landingi's global infrastructure for fast landing pages:

He highlighted that Landingi has invested heavily in infrastructure to ensure fast page speeds:

“We have 24 data centers we are using to serve landing pages. So that's also very good for those who are advertising their services worldwide.”

Their global infrastructure distributes landing pages closer to visitors for reduced latency and faster load times.

Blazej also noted that optimizing page elements impacts speed:

“Of course, if it's too long and there's too many of these kind of elements, it's no matter of the infrastructure you have, there will be always more delay and the page speed result will be not so great.”

Things like image and video optimization are essential.

Landingi's decade of expertise focused solely on landing pages gives them unique technical capabilities to deliver optimized page speed through global infrastructure and optimized builds. This expertise can help marketers achieve the fast load times critical for converting visitors.

Unlock Better Conversion Rates with Landingi's Intuitive Landing Page Builder

Landingi makes building customized, high-converting landing pages easy with complete design freedom. Its intuitive drag-and-drop landing page builder, and flexible publishing options integrate landing pages into your tech stack. Robust analytics provide insights to optimize pages. With optimized infrastructure, Landingi ensures fast global page speeds. See for yourself – try Landingi free for 14 days to unlock better conversion rates.

(No Credit Card Required)

Conclusion

Creating fast, high-converting landing pages requires significant technical expertise and infrastructure. As an early innovator in the landing page space since 2005, Landingi has invested heavily in optimizing page load speeds based on over a decade of focused experience.

In our interview, CEO Blazej Abel provided insider perspectives on how Landingi has built one of the fastest landing page platforms. As he explained:

“Of course, if it's too long and there's too many of these kind of elements, it's no matter of the infrastructure you have, there will be always more delay and the page speed result will be not so great.”

With thousands of businesses worldwide trusting Landingi for their landing pages, Blazej highlighted key technical considerations behind achieving excellent page speed:

  • Optimizing page elements like images and videos
  • Building multiple personalized landing pages
  • Using AI for ideation and testing

Faster landing page speed and load times lead to higher conversion rates. By leveraging Landingi's expertise and technical capabilities, marketers can optimize the speed and performance of their landing pages for better user experiences and results.

Try Landingi's drag-and-drop landing page builder, Free for 14 days. (No credit card Required)

View our Software Spotlight podcast featuring Landingi: Landingi empowers marketers to boost conversions with its intuitive drag-and-drop landing page builder. Founded in 2011, the platform offers 400+ customizable templates, pixel-perfect design freedom, robust analytics, flexible publishing options, and infrastructure ensuring speedy global page loads. Top clients like media conglomerates in Poland have streamlined workflows while cutting costs by moving processes into Landingi.

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