Unleashing the Power of Employee Advocacy with SocialHP

Employee Advocacy Platform

In today's digital landscape, companies are constantly seeking innovative ways to amplify their brand voices and connect with their target audiences. One solution that has gained significant traction is employee advocacy, which leverages the collective reach and influence of a company's workforce to share branded content and engage with customers and prospects.

At the forefront of this movement is SocialHP, a pioneering employee advocacy and thought leadership platform co-founded by Brad Dickinson. In an exclusive interview with Michael Bernzweig on the Software Spotlight podcast, Dickinson shared valuable insights into the power of employee advocacy and how SocialHP is revolutionizing the way companies approach this strategy.

Listen And Share This Software Spotlight Podcast

Watch And Share This Software Spotlight Podcast

SocialHP is a pioneering employee advocacy and thought leadership platform that helps companies amplify their brand voices through employees and executives. In this exclusive interview, co-founder Brad Dickinson shares insights on increasing user retention, streamlining executive communications, and leveraging the power of employee advocacy for social selling, talent acquisition, and brand amplification.

Overcoming the User Retention Challenge

One of the biggest challenges companies face when implementing employee advocacy programs is user retention. Dickinson explained, “The traditional approach, which we fully support, provides a lot of organic look and feel programs. We do train organizations and their users so that you roll out the program, you call the champions, and that's going to be roughly 13% of your employee base. Those are going to be folks that will participate in the program.”

However, Dickinson noted that the remaining 84-85% of employees often lose interest or forget to participate, leading to low user retention rates. To address this issue, SocialHP introduced a groundbreaking feature that allows marketing teams to stage and schedule campaigns on behalf of employees.

“They tell the system what content is going to be shared by what people to what platform at what time,” Dickinson explained. “So just as a social selling example, you're going to grab promotional content, you're going to sell it on your sales team, out to LinkedIn over the next two weeks.”

By automating the content-sharing process, SocialHP eliminates the need for employees to manually search for and share content, significantly increasing user retention and ensuring consistent, on-brand messaging across all channels.

Amplifying Thought Leadership with Executive Comms

In addition to employee advocacy, SocialHP has recently introduced a robust solution for executive communications, recognizing the significant impact that thought leadership can have on a company's valuation and reputation.

“Upwards of 45% of a company's valuation is driven by the reputation of executives, and a leader-led social strategy can drive 27% additional marketing exposure,” Dickinson stated.

The Executive Comms feature streamlines the approval process for executive content, ensuring compliance and regulatory requirements are met before content is published. This empowers executives to establish themselves as thought leaders while mitigating potential risks.

One of the standout features of Executive Comms is the ability to monitor and manage comments on executive posts. Dickinson explained, “If you post something on behalf of your CEO and a bunch of your comment data, what you want to do is grab your CEO and say, ‘Hey, Michael, jump in there. You've got a bunch of comments to respond to.' Well, what are the odds that Michael's not going to have the ability to do that anytime soon?”

With Executive Comms, marketing and communications teams can respond to comments on behalf of executives, perpetuating the conversation and maintaining engagement.

Best Practices and Success Stories

Throughout the interview, Dickinson shared valuable insights and best practices for companies looking to implement an effective employee advocacy and thought leadership strategy. He emphasized the importance of content variety, frequency, and engagement tactics to avoid the “adjacency issue” and ensure a seamless user experience.

SocialHP has worked with clients across various industries, including law firms, pharmaceutical companies, and financial institutions, helping them leverage the power of employee advocacy and thought leadership to drive brand awareness, talent acquisition, and social selling efforts.

One notable success story is a large nationwide law firm that has adopted SocialHP's “single throat to choke” approach, utilizing the platform for employee advocacy, corporate communications, and executive thought leadership. By consolidating these efforts into a single solution, the firm has streamlined its social media strategy and achieved greater consistency and impact across all channels.

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