Podcast: Brill Media Driving Growth Through Data-Driven Advertising

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Podcast Summary: Software Spotlight Featuring Brill Media

data-driven advertising

The digital advertising landscape has undergone rapid transformation in recent years with the rise of sophisticated data-driven targeting capabilities, according to Robert Brill, Founder and CEO of award-winning digital advertising agency Brill Media. In an exclusive interview on the Software Spotlight podcast with host Michael Bernzweig, Brill shares his insights on leveraging state-of-the-art advertising strategies and technologies to fuel business growth.

Leveraging Data to Reach Customers

With over 20 years of experience in the advertising industry, Brill has witnessed firsthand the power of data-driven advertising. “The benefit this time around from the 80s and 90s cable television package setup is that you have a lot more granular targeting,” he explains. “Leverage data from other ad campaigns (e.g., banners) on platforms like Hulu. Target households with a high probability of pet ownership, maximizing ad reach for pet-related products.”

By leveraging data to understand customer demographics, interests, behaviors, and more, Brill Media runs highly targeted ad campaigns across platforms like Meta, Google, TikTok, and connected TV. “We have over 200k audience data sets, hyperlocal advertising tied to latitude/longitude signals cultivated from mobile devices, and multiple best-in-class demand-side platforms,” says Brill.

Optimizing Campaigns

But data is only one piece of the puzzle. Equally important is the ability to optimize campaigns based on performance metrics. “This dashboard updates once a day in the morning. So anytime you have a hankering to look at your metrics, you certainly can,” Brill says, demonstrating the intuitive dashboards provided to clients.

“You have top-line metrics here, which are gonna be great for the executive. Then as you go into further detail, you can understand the intricacies of the campaign,” he explains. The dashboards track key metrics like budget allocation across strategies, return on ad spend, and foot traffic attribution.

Brill Media also employs robust testing methodologies. “The idea is you have a story, you have access to the data, you can download all of this, or you can click on the widget and download everything into an Excel document which is powerful because if you're a manager and you have a meeting in half an hour and you just need to crunch a little bit of data, you have access to it,” says Brill.

Delivering Outsized Results

The combination of leveraging data, optimizing campaigns, and providing transparency through dashboards and reporting has delivered standout results for Brill Media's clients.

For one client, he noted, “We started with spending, I don't know, like, 10 or $20,000 one year, and then it increased to a few hundred thousand dollars the next year and we've consistently grown it to lots of money year after year because the amount of scale increases were profitable and the client likes the work that we're doing so we can we keep on we keep on doing it,” Brill recalls of one client's success story.

After 13 years in business, Brill Media now generates multi-million dollar revenues and counts numerous agencies and brands among its satisfied customers. With the accelerating pace of change in digital advertising, leveraging data and optimization is vital to driving business growth. As Brill summarizes, “I realized there is a need for digital advertising to make its way to small and midsize advertisers. Fast forward to today, I have an incredible team, happy clients across the USA, and growing sales revenue.”

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