Creating Content That Ranks
Content at Scale is an innovative content creation platform that generates high-quality, SEO-optimized long-form content. This AI writing for SEO platform was founded in 2021 by experienced entrepreneur Justin McGill and his team. Content at Scale leverages advanced natural language processing technology to create content designed to rank highly in search engines like Google. This post will explore how Content At Scale makes content that ranks. I will also share insights from our recent Software Spotlight podcast with Steve Harvey, Partnerships Manager at Content at Scale. With its most recent 3.0 release, Content at Scale strives to stand above its competitors as the premier offering in its field.
Origins: Building an AI Writing Engine for Their Own Agency
The founders of Content at Scale originally started an agency that offered done-for-you content creation services, openly using AI to power content production. To enable this service, they built their own proprietary AI writing engine called “Content Machine.” They discovered early on that AI writing for SEO can help generate high-quality, unique content at scale to boost rankings.
Launched in September of 2022, Content at Scale is the world's fastest-growing AI writing platform for SEO marketers. As Steve from Content at Scale explained
“When Justin McGill started his agency, that's when they started building the original app.””
This initial version offered managed AI content creation services. However, the founders realized the immense potential of the technology they had built and decided to pivot to launching it as a SaaS product. At its core, Content at Scale was created by SEO marketers, focusing on AI writing for SEO right from the start.
This post contains affiliate links. If you click on a link and make a purchase, we may receive a commission at no additional cost to you.
Pivoting to a Specialized AI Writing For SEO Platform
In 2021, Content at Scale transitioned to launching as a software-as-a-service (SaaS) platform – one of the first specialized AI writing tools focused on long-form, SEO-optimized content. As Steve shared:
“Eventually, we kind of, we launched as Continent Scale as a software as a service, sunset it our kind of done a few content offering and now we're kind of all in on this platform.”
The founders recognized the massive opportunity for AI to transform content marketing by generating optimized content designed specifically for organic search and traffic growth. The result is that with AI writing for SEO, Content at Scale can churn out long-form, optimized content from just a keyword.
Focusing the AI on Analyzing Top Google Results
A fundamental way Content at Scale creates content optimized for rankings is by analyzing top Google search results. The AI reviews what content ranks highly for target keywords and generates new content modeled after these high-performing pages.
As Steve explained
“It searches what's working really, really well in Google right now at the top, finds out why those results are at the top, and then rewrites it to be as good or better than what's already there.”
This ensures the AI-generated content is closely aligned with what Google's algorithm currently favors and serves searcher intent for specific keywords.
Our Video Content at Scale + 20% Bonus Article Credit Details
Crafting Content That Ranks
Focusing their technology on creating SEO-driven content modeled after proven top results, Content at Scale delivers an AI writing solution purpose-built for growth through search rankings. As reviews mention, their meteoric rise proves the immense value of AI content tuned for ranking in Google and other search engines.
Here are short headings and paragraphs about each key point from your initial query, using details from the interview transcript and website:
Leveraging AI to Generate High-Quality, SEO-Optimized Content
Content at Scale uses artificial intelligence to produce high-quality, long-form content optimized for search engine rankings. As Steve from Content at Scale explained, the platform was founded by experienced marketers and focused on “long-form SEO content that ranks and is also human-like.” Their proprietary AI analyzes top Google results and generates new content modeled after high-performing pages. This ensures the content matches what currently ranks highly and serves searcher intent.
Combining Multiple AI Engines for Comprehensive Output
To generate content that is both comprehensive and human-sounding, Content at Scale utilizes a blend of three different AI engines along with natural language processing. As Steve shared, “Content at Scale is kind of at its core. It's a stack of three different AI engines,” including their proprietary engine, NLP, and a third unnamed AI. This allows them to produce in-depth, long-form articles that read as if written by a human writer. This blended AI approach allows Content at Scale to generate in-depth, comprehensive blog posts that satisfy searchers and search engines alike.
Output is Publication-Ready with Full Formatting
The AI goes beyond just generating text – it creates complete, publication-ready content formatted with headings, media, tables of contents, links, and more. As Steve noted, “It creates tables of content, interactive elements, things like social posts inside the content it produces.” This enables users to publish polished, optimized articles rapidly. For AI writing for SEO, only tools like Content at Scale bypass detection, protecting against future Google updates.
As Steve noted
“Content as a scale also does a number of unique things. Like it puts in links. It puts those links into content. Apologies, that's Slack. I didn't mute it. One second. We also, it creates tables of content, interactive elements, things like social posts inside the content it produces.”
This enables users to rapidly publish full-fledged, high-quality articles optimized for search engines and readers. Content at Scale combines multiple AI engines and NLP to produce AI writing for SEO that ranks and sounds human.
Rapid Traction Validates the Platform's Value
The innovative SaaS platform quickly gained traction with SEO agencies, content marketers, and site owners who saw impressive organic traffic and revenue growth. As Steve shared, “We've got some pretty big customers. So it just kind of, you know, depends. I wouldn't say that it's got any bias to any one type of niche.” This validates the immense value of AI content explicitly tuned for search engine optimization.
With more advanced AI innovation on the horizon, Content at Scale is poised to continue leading the way in AI content creation designed specifically for search engine optimization.
Ongoing Innovation in AI Will Advance Capabilities
With significant version 3.0 on the horizon focusing on further improving content quality, Content at Scale continues leading the way in leveraging AI innovation for SEO content creation. As Steve says, “I think AI is here to stay.” Ongoing advances will cement their status as a leader in AI designed for search engine rankings. AI writing for SEO solutions like Content at Scale is the future for scaling high-quality SEO content efficiently.
We believe that AI writing for SEO can help businesses and agencies generate high-quality, optimized content efficiently at scale. MIT has a similar vision.
Content at Scale is an innovative AI content creation platform that leverages advanced natural language processing technology to generate high-quality, long-form content optimized for search engine rankings. Founded in 2021 by experienced digital marketers, the company pivoted from an initial managed content service to launching as a SaaS product focused on AI-powered content creation at scale.
By analyzing top Google search results and modeling content after proven high-performing web pages, Content at Scale's proprietary AI platform creates comprehensive blog posts tailored to target keywords and designed to satisfy searcher intent. The company's rapid traction with SEO agencies, content marketers, and site owners validate the immense value of AI content explicitly tuned for organic search traffic growth and higher rankings.
With significant ongoing innovation in artificial intelligence on the horizon, Content at Scale is poised to remain a leader in leveraging AI to produce search engine-friendly content at scale. Their technology offers immense time-saving and scalability benefits while generating content modeled after top-performing web pages that serve both searchers and search engines.
View Featured Content at Scale Podcast: Steve Harvey of Content at Scale joins host Michael Bernzweig to discuss their AI content creation platform for SEO agencies, site owners, and marketers. Powered by proprietary AI, it generates long-form, unique content optimized for search rankings. Key features include citations, headings, images, and more built-in. Software Oasis subscribers get 20% bonus article credits for life when subscribing to Content at Scale.