Level Up Your Content Game with Frase
Frase is an all-in-one AI content tool that helps SEO and content teams research, write, and optimize better content faster. With its powerful suite of features, Frase aims to revolutionize and streamline the entire SEO content workflow. This article contains tips and hacks from Frase power user Michael Bernzweig for getting the most out of Frase to improve your content process. As Michael said in the video, “Frase is the fastest and easiest way to create content that ranks on Google. I have been using the solution for over a year, and I can tell you it is one of the top AI solutions for SEO writing.”
Creating high-quality SEO optimized content efficiently drives traffic and leads in today's digital landscape. However, the content process – from research to writing to optimization – can be arduous without the right tools. This is where Frase, an AI-powered content tool, comes in. Frase aims to streamline and enhance every content creation and optimization stage for SEO and content teams. With capabilities like AI content writing, topic modeling, content gap analysis, and more, Frase provides an all-in-one solution to level up your SEO content game.
Frase AI Video: Tips & Tricks for Using AI to Improve Your SEO Content
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Supercharge Content Research
The research section of Frase allows you to analyze competitor content and identify content opportunities quickly. No more spending hours manually combing through SERPs and competitor sites. Frase does the heavy lifting for you.
Michael from Software Oasis says Frase can “analyze, dissect, and centralize the internet’s best content in one place.” Here are some ways Frase turbocharges your research:
Generate Optimized Briefs in Seconds
One of the most potent Frase features is the ability to “Generate full-length, optimized content briefs in 6 seconds,” according to the Frase website copy. Frase's AI instantly creates an outline brief summarizing the main points, keywords, and concepts from any competitor content or search results.
This feature is a total game changer. As Michael says, Frase “saves you from hours of SERP research.” With the Brief Builder, you can gather critical insights from the best-ranking content and use them to inform your content strategy.
Analyze How Competitors Optimize Content
Frase allows you to “see how your competitors are optimizing their content for a keyword by looking at their content, counts, H2s, titles, domain authority, et cetera,” Michael explains.
The Competitor Content Analyzer provides an at-a-glance view of how your competitors structure and optimize their top-ranking content. You can quickly see which keywords, topics, and questions they focus on so you can learn from their approach.
Uncover Voice Search Opportunities
Voice search is a significant emerging trend. With Frase's Question Research tool, you can “find questions people ask with voice assistants so you can optimize for voice search,” says Michael. This allows you to get ahead of the curve and create content optimized for voice queries.
Write SEO-Optimized Content Faster
In the video, Michael said, “Generate AI-powered content briefs. These briefs cover a comprehensive view of the subject and can be used by your writing team to cover the outline and the content from A to Z to ensure you have the best content on the internet.” Frase has a suite of AI writing tools to help you draft, refine, and optimize content:
Autocomplete Sentences with AI
One of Frase's most remarkable features is its AI writing assistant. “Click ‘Write for Me' to autocomplete your sentences and even write entire new paragraphs,” the website copy explains. This AI can help overcome writer's block and significantly speed up drafting.
Use Templates for Consistent Formatting
Frase offers numerous templates to generate things like introductions, headings quickly, and outlines. Michael says, you can “use AI templates to generate controlled outputs like blog intros, high-converting copywriting formulas, FAQs, headings, and more.” This creates consistent formatting and style.
Paraphrase and Rewrite with AI
The AI writing assistant also allows you to “improve the quality of your writing with automatic passage paraphrasing and rewriting,” says the Frase website. You can rewrite and enhance entire passages with just a click, saving hours of manual editing.
Optimize Content for Higher Rankings
As Michael noted, “One of the best pieces of Frase, in my opinion, and one of the least used, is their Google Search Console integration. Integrate and see how you rank for different keywords and track changes over time in the analytics section. You can find keywords for which the content wasn't originally written and write entire articles based on that content.” Frase provides powerful optimization tools to help content rank better:
Score Your Content Against Competitors
The Content Optimizer explains the website copy and allows you to “use Frase’s topic model to identify the keywords you should include in your content” and see how you compare against competitors. This ensures you are covering the right topics optimally.
Identify Gaps in Your Content
Frase clearly shows “the recommended number of mentions for each topic–will help you write like an expert and publish content that Google will love,” according to the website. It highlights potential gaps so you can improve your content.
Refresh and Update Existing Content
As Michael points out, Frase's suggestions can “improve your existing content, increase those rankings in the search engines, and add additional questions and keywords.” This allows you to quickly refresh old content.
Analyze Your Content Performance
Frase integrates directly with Google Search Console to provide helpful analytics:
Track Your Keyword Rankings
“Integrate and see how you rank for different keywords and track changes over time in the analytics section,” Michael recommends. This makes it easy to monitor your SEO progress.
Find New Opportunities
Google Search Console integration is one of Frase's best and underutilized features. You can monitor your keyword rankings and track changes over time by integrating. You'll even discover keywords that your content wasn't initially targeting, which can inspire entirely new articles.
Identify Pages to Refresh
Frase's powerful feature lets you pinpoint pages losing traction in search rankings and may require updating. By refreshing your top-performing pages, you can maintain their relevance and continue to drive traffic to your website. This proactive approach ensures that your content remains competitive and engaging for your audience.
Frase offers a robust toolkit to revolutionize the SEO content workflow. The AI writing assistant, content analyzer, and optimization features help create better content faster. By leveraging Frase for content research, writing, optimization, and analytics, you can work smarter – not harder. With the power of AI, Frase provides the capabilities to scale high-quality, optimized content production. Any SEO and content team can benefit from using this innovative platform to improve their content process from start to finish.
With its robust toolkit, Frase aims to revolutionize every step of the SEO content workflow. The AI capabilities help scale high-quality content creation while the analytics provide data-driven insights. Following the tips and hacks covered here, you can fully leverage Frase to level up your SEO content game.