Reditus: The All-In-One Affiliate Marketing Platform for B2B SaaS

ByMichael Bernzweig Reading Time: 6 minutes

What is Reditus?

Reditus is an affiliate marketing management and tracking software for B2B SaaS companies. It provides a platform to easily create, manage, and optimize an affiliate program to drive recurring revenue and new customer acquisition.

Founded in 2019 by Joran Hofman, Reditus aims to help B2B SaaS companies tap into affiliate marketing to grow their business. Joran himself had experienced the frustrations of traditional affiliate programs as an affiliate, which led him to build a better solution.

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6 key features of Reditus

Affiliate tracking and attribution

It tracks clicks, leads, and sales generated by affiliates automatically. It integrates with your website, signup forms, and payment processors.

Affiliate management

Recruit, onboard, and manage affiliates from one centralized platform: set commission rates, tiers, and payouts.

Marketplace

Get discovered by relevant affiliates through Reditus' marketplace, which is tailored for B2B SaaS. Affiliates can browse and apply to join programs.

Affiliate portal

Affiliates can manage all their programs on Reditus through one unified dashboard.

B2B SaaS-focused metrics

The platform is optimized for SaaS metrics like MRR rather than generic ecommerce metrics.

Freemium model

Free plan to get started and only pay based on revenue generated through affiliates.

Screenshot of Reditus B2B affiliate program software dashboard showing options for partnerships, links, referrals, commissions, marketplace, resources, and settings
Michael Bernzweig interviews Joran Hofman on the Software Spotlight podcast about Reditus, a software solution for managing B2B SaaS affiliate recruitment and partnerships. The image shows a screenshot of the Reditus dashboard interface for B2B affiliates, with options to manage partnerships, track links, and referrals, view commissions, access the marketplace, utilize resources, and configure account settings. Reditus provides a marketplace connecting B2B SaaS companies with affiliates to help them grow revenue through an optimized B2B affiliate program.

Benefits of Using Reditus

Here are some of the core benefits B2B SaaS companies can realize by leveraging Reditus for their affiliate program:

Cost-Effective Customer Acquisition

Reditus's core value proposition is providing a cost-effective channel for acquiring new customers. With affiliate marketing, you only pay affiliates when they drive sales, so no upfront ad spending is required. This pay-for-performance model makes customer acquisition predictable and scalable.

Gain Relevant Affiliates

Reditus offers a marketplace for SaaS companies to get discovered by relevant affiliates who can promote your products to their audience. This helps expand your reach beyond just existing partners.

Automated Tracking and Attribution

The platform automates tracking and attribution of sales driven by affiliates. This provides transparency on the performance of affiliates and makes it easy to optimize partnerships for better conversions.

Unified Platform for Affiliates

For affiliates, Reditus offers a single dashboard to manage all their SaaS affiliate programs rather than logging into multiple portals. This helps them promote your products better.

Focus on SaaS Metrics

Unlike generic affiliate platforms, Reditus is tailored for core SaaS metrics like MRR. This better aligns affiliate incentives and payouts to SaaS business models.

Freemium Model

Reditus offers a free plan to get started for SaaS companies with no limits. You only pay when affiliates drive revenue for your business.

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How Does Reditus Compare to Other Solutions?

Here is how Reditus compares to other popular affiliate and partner management platforms:

Reditus vs. Impact

Reditus is the world's largest partnership management platform. Unlike Impact, which serves broader segments, Reditus focuses on B2B SaaS.

Reditus vs. Mindmatrix

PRM solution to manage channel partners. Reditus is an affiliate-focused platform, unlike Mindmatrix.

Reditus vs. Allbound

All-in-one PRM platform. Reditus is tailored for affiliate management and tracking.

Reditus vs. PartnerStack

End-to-end partner management platform. Reditus offers B2B SaaS-focused metrics and tracking.

Reditus vs. TUNE

Mobile marketing platform with affiliate software. Reditus is solely focused on SaaS affiliate management.

Reditus vs. Refersion

Referral marketing software. Reditus offers better B2B SaaS optimization.

Reditus vs. Everflow

Affiliate tracking software. Reditus provides a marketplace to connect SaaS companies with affiliates.

Reditus vs. Post Affiliate Pro

General affiliate tracking software. Reditus is purpose-built for B2B SaaS companies.

Reditus competes with broader PRM and affiliate platforms by specializing in B2B SaaS affiliate management. From program setup to affiliate tracking and payouts, Reditus streamlines the entire process for SaaS businesses.

Reditus Product Options

Reditus offers different product packages tailored to companies based on size and needs:

Free Plan

The free plan allows you to get started with Reditus without any costs. You can set up an affiliate program, invite affiliates, and track performance. Only when affiliates drive revenue do you pay a fee based on the amount generated.

Starter Plan

Priced at $249/month, this plan adds access to the Reditus marketplace to get new affiliates. You also get priority email support.

Professional Plan

At $499/month, this plan provides custom affiliate commission tiers, multi-user accounts, advanced tracking, and email support.

Enterprise Plan

The enterprise plan offers volume pricing for larger SaaS companies and a dedicated account manager for support.

Custom Plans

Reditus also offers fully customized enterprise plans for companies with unique needs.

The free plan allows you to test the platform without charge. The paid plans provide additional features and support suitable for larger businesses.

Is Reditus Right for You?

Reditus is an ideal fit for:

  • B2B SaaS companies looking to leverage affiliate marketing
  • Companies that want an easy way to recruit relevant affiliates
  • Businesses that value cost-effective and scalable customer acquisition
  • Companies that need automated tracking and attribution of affiliate sales
  • Startups open to a pay-for-performance model of affiliate payments

Reditus may not be the best solution for:

  • Ecommerce businesses focused on generic affiliate management
  • Companies that require extensive partner management capabilities
  • Businesses outside of the B2B SaaS segment

If you sell B2B SaaS products, have a recurring revenue model, and are looking to tap into affiliates – Reditus is likely a great solution to consider.

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Conclusion

Reditus provides a comprehensive platform for B2B SaaS companies to manage their affiliate programs and drive recurring revenue. As outlined in this post, its key features include:

  • Automated affiliate tracking and attribution to measure performance
  • Recruiting and managing affiliates from a centralized dashboard
  • Access to a tailored marketplace to get discovered by relevant affiliates
  • B2B SaaS metrics focused on MRR rather than generic ecommerce metrics
  • Flexible and transparent pricing with a free plan to get started

Compared to generic affiliate software, Reditus optimizes core SaaS metrics and processes. This enables better alignment between affiliate incentives and SaaS business models.

For B2B SaaS companies looking to leverage affiliate marketing, Reditus streamlines the entire process from program setup to affiliate tracking and payouts. The platform makes it easy to tap into relevant partners to drive recurring revenue and new customer acquisition.

With Reditus' freemium model, SaaS businesses can test the software at no upfront cost. The pricing plans provide flexibility to choose the right solution for your needs and scale as your affiliate program grows.

If you're ready to accelerate growth for your SaaS business with a cost-effective affiliate channel, sign up for a free trial of Reditus today. The intuitive platform lets you launch your program in minutes with no commitments.

Listen to the Software Spotlight podcast featuring Reditus: Joran Hofman, founder of Reditus, joins host Michael Bernzweig to discuss his B2B network connecting software companies with affiliates. Hofman shares Reditus' origin story – built to solve his own affiliate marketing frustrations – and key capabilities like centralized affiliate management, listing programs in their marketplace, and focus on SaaS metrics. The episode covers Reditus' transparent commission structure, GDPR compliance, and future plans to improve affiliate matching.

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