Expandi is a LinkedIn automation software that helps companies with lead generation, outreach, and recruitment. Founded in 2018, Expandi has quickly become one of the top tools for LinkedIn automation.
Joran Hofman, founder of Reditus, was recently interviewed on the Software Spotlight podcast and discussed how Expandi leveraged the Reditus affiliate marketing platform to generate over $25,000 in additional revenue.
Reditus is a software platform that connects software-as-a-service (SaaS) companies with affiliates to help them generate recurring revenue through affiliate marketing.
The platform was founded by Joran Hofman, who previously worked at Leadfeeder, a Helsinki-based SaaS startup. At Leadfeeder, Hofman regularly received customer questions asking which tools they should use besides Leadfeeder.
To help answer this question, Hofman created a website called SalesLossMarketing that listed the top sales and marketing tools. He grew the site to 25,000 organic visitors per month and wanted to monetize it through affiliate marketing.
However, managing affiliate programs for 80+ software tools became a hassle. Hofman had to log into multiple portals, track different commission structures, and deal with fraud.
This experience led Hofman to create Reditus – a unified platform that allows SaaS companies to manage their affiliate programs easily and enables affiliates to access multiple programs through one dashboard.
The Challenge for Expandi
Like many SaaS companies, Expandi was struggling to acquire new customers efficiently. Paid advertising costs were rising, and organic traffic was challenging to generate.
Expandi needed to find cost-effective and scalable new customer acquisition channels. They decided to test out affiliate marketing through the Reditus platform.
5 Keys To How Expandi Grew With Reditus
Here are the key steps Expandi took to leverage Reditus for revenue growth:
Set up an affiliate program
Expandi created a Reditus affiliate program with a clear commission structure, tracking links, and reporting.
Expandi invited existing partners to join their program. They also got listed in the Reditus marketplace, allowing new affiliates to find and apply to their program.
Expandi gave their affiliates promotional assets like banner ads, email templates, and social media posts to help them promote Expandi.
Using Reditus, Expandi could track clicks, referrals, conversions, and revenue generated by each affiliate. This enabled them to optimize their program.
Once affiliates hit predefined thresholds, Expandi paid their commissions through Reditus' transparent payment system.
Within the first six months of joining Reditus, here are the results Expandi saw:
- Over 70 affiliates joined the program
- $25,000 in revenue generated
- 10x ROI from the affiliate channel
The affiliate revenue was incremental, required almost no upfront investment, and came from new customer acquisition.
Based on the success, Expandi migrated its entire affiliate program management to Reditus.
According to Woodpecker, LinkedIn automation saves time by automating repetitive tasks such as sending connection requests or messages to multiple users. It allows users to reach a larger audience without manually performing each action.
Here are some of the key takeaways from Expandi's success with Reditus:
- Affiliate marketing is a scalable acquisition channel for SaaS companies.
- Leveraging existing partners and networks amplify results.
- Tracking analytics correctly identifies the best-performing partnerships.
- Affiliate platforms like Reditus make program management easier.
- Affiliate revenue is incremental and cost-effective.
Affiliate marketing should be part of the growth strategy for any SaaS company looking to boost revenue.
Platforms like Reditus provide the technology and infrastructure to create and manage a successful affiliate program.
Expandi's case study shows that the returns from affiliate marketing can be well worth the investment. Their success with Reditus demonstrates the power of affiliate marketing for customer acquisition and revenue growth.
Listen to the Software Spotlight podcast featuring Reditus: Joran Hofman, founder of Reditus, joins host Michael Bernzweig to discuss his B2B network connecting software companies with affiliates. Hofman shares Reditus' origin story – built to solve his own affiliate marketing frustrations – and key capabilities like centralized affiliate management, listing programs in their marketplace, and focus on SaaS metrics. The episode covers Reditus' transparent commission structure, GDPR compliance, and future plans to improve affiliate matching.