Podcast: Reditus B2B SaaS Affiliate Marketing Network

Listen And Share This Software Spotlight Podcast

Watch And Share This Software Spotlight Podcast

Joran Hofman, founder of Reditus, joins host Michael Bernzweig to discuss his B2B network connecting software companies with affiliates. Hofman shares Reditus' origin story – built to solve his own affiliate marketing frustrations – and key capabilities like centralized affiliate management, listing programs in their marketplace, and focus on SaaS metrics. The episode covers Reditus' transparent commission structure, GDPR compliance, and future plans to improve affiliate matching.

Podcast Summary: Software Spotlight Featuring Reditus

Frustrated by clunky affiliate software, Joran Hofman built a better solution. He created a website recommending the best marketing tools, quickly gaining 25,000 monthly visitors. When Hofman tried monetizing via affiliate links, tracking commissions across multiple portals proved difficult.

This led Hofman to launch Reditus – an integrated platform where B2B SaaS companies can easily create, manage, and optimize affiliate programs. Centralized tracking and transparent commission structures simplify optimization for vendors and affiliates alike.

With tailored metrics focused on SaaS KPIs, Reditus opens up affiliate marketing as a scalable growth channel for software businesses. Its marketplace also connects relevant partners.

Leveraging Affiliate Marketing to Grow Your B2B SaaS Business

Affiliate marketing can be a highly effective way for B2B SaaS companies to acquire new customers and drive recurring revenue. However, managing an affiliate program across multiple portals can become complex and time-consuming.

The Origin Story of Reditus

Joran Hofman founded Reditus to solve this affiliate management challenge. Hofman previously worked at Leadfeeder, a B2B SaaS startup based in Helsinki. In his sales and customer success roles there, Hofman built a website to recommend the best marketing tools.

He grew the site to 25,000 monthly organic visitors and wanted to monetize it via affiliate links. However, logging into dozens of affiliate portals, tracking varying commission structures, and dealing with a lack of transparency became an obstacle.

This experience led Hofman to launch Reditus – an all-in-one affiliate platform tailored for B2B SaaS that simplifies vendor and affiliate program management.

Key Benefits of the Reditus Platform

Reditus offers several unique advantages:

  • A unified dashboard to manage multiple affiliate programs
  • Marketplace to connect SaaS vendors and relevant affiliates
  • Metrics focused on SaaS KPIs like MRR rather than generic ecommerce stats
  • Freemium model to get started at no upfront cost

Reditus eliminates the need to juggle across different portals by centralizing tracking, attribution, and reporting. Affiliates also benefit from simplified access to relevant programs in one place.

Onboarding and Managing Affiliate Partners

The platform aims to automate the entire affiliate funnel for SaaS companies. Reditus provides guidance on setting up tracking scripts, signup attribution, and payment processor integration.

Vendors can review affiliate applications, ask additional questions, and control approvals. Ongoing monitoring helps identify any potential fraud. Reditus also plans to launch an affiliate database to qualify partners further.

Why Affiliate Marketing for B2B SaaS?

Affiliate marketing provides a cost-effective customer acquisition model for SaaS businesses. Instead of upfront ad spends, vendors only pay affiliates when they drive actual conversions and revenue.

This pay-for-performance approach makes affiliate marketing highly predictable and scalable. Vendors can rapidly expand their reach and recurring revenue as more affiliates join.

Key Takeaways

Reditus streamlines the complexity of managing B2B SaaS affiliate programs. Its unified tracking and attribution platform simplifies recruitment, optimization, and payouts.

Reditus opens a scalable channel for SaaS companies to tap into relevant affiliates and grow revenue cost-efficiently.

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