The Business Case for AI Assistants

Case for AI Assistants

Artificial intelligence (AI) is transforming businesses across all industries. One of the most promising applications of AI is virtual assistants that can understand natural language questions and provide quick answers by searching through company knowledge. But what exactly is the business case for deploying an AI assistant?

To better understand AI assistants' benefits, use cases, and best practices, we spoke with Mike Heap, co-founder of My AskAI, a no-code AI assistant builder. My AskAI allows anyone to create a customized AI assistant in minutes that answers questions by searching through documents, websites, and databases. Mike and his partner, Alex Rainey, founded the startup in 2022.

Why AI Assistants?

AI assistants provide several compelling benefits that make a strong business case; according to Heap, “AI assistants enable anyone to get customized answers from their documents and data.”

By uploading company knowledge bases, documents, and websites, employees or customers can ask questions in natural language and get instant, relevant answers from these sources.

AI assistants can also summarize long documents into a chatbot interface that users can efficiently query. Heap explains, “Can summarize documents and websites into a chatbot deployment that users can query in natural language. Makes information more accessible”.

Furthermore, AI assistants democratize access to AI technology by enabling non-technical users to create solutions in minutes with no-code tools like My AskAI, “Easy for non-technical users to create an AI assistant in minutes by uploading documents/websites. Democratizes AI”.

Screenshot of the My AskAI analytics interface showing website chatbot interactions, common questions, and metrics.
The intuitive My AskAI analytics interface enables users to track key metrics on their website chatbot interactions easily. Users can identify trends, analyze performance, and leverage insights to boost customer satisfaction. The compelling business case for deploying AI assistants includes benefits like improved customer service, increased employee productivity, and easier access to organizational knowledge.

Key Use Cases

According to Heap, some of the most popular use cases for AI assistants include:

Customer Support

Integrate an AI assistant into your website to provide 24/7 automated support using company knowledge bases. This improves customer experience.

Internal Knowledge Management

Create a company-wide AI assistant on Slack/Teams for employees to get answers to questions quickly. Enables easy access to organizational knowledge.


Students, lawyers, and others can upload papers to create an AI research assistant to help them find information.


Generate book drafts by providing an AI assistant with notes, outlines, etc., and prompting the AI to expand on them.

Best Practices

To get optimal results from an AI assistant, Heap recommends several best practices:

  • To train the AI, start with a narrow, focused use case like customer support. Don't initially try to address a domain that is too broad.
  • Customize the assistant with your branding, tone of voice, and greeting messages.
  • Monitor analytics to identify gaps in knowledge and improve content.
  • Integrate into websites and tools like Slack with just a few lines of code for easy access.
  • Prompt the AI correctly with clear, concise instructions to get good results.

The Technology Behind AI Assistants

According to Heap, natural language processing (NLP) models like GPT-3 from OpenAI are the core technology powering solutions like My AskAI.

These models allow the AI assistant to analyze documents and websites, break them into semantic “chunks,” and then identify the most relevant passages to answer a user's question.

The AI then synthesizes these chunks into a customized response tailored to the question.

Why Now?

So why is now the right time to adopt AI assistants? Heap explains there are a few key reasons:

  • Recent advances in NLP models allow for more natural conversations with AIs.
  • No-code solutions have made building an AI assistant without technical skills easy.
  • Growing amounts of company knowledge make manually finding answers inefficient compared to AI.
  • Other companies are starting to use AI for competitive advantage, so it is best not to fall behind.

Key Takeaways

Here are the key points on why AI assistants present a compelling business case:

  • Enable natural language access to company documents and data.
  • It is easy for non-technical users to implement with no-code tools.
  • Improve customer service, knowledge management, writing, and more.
  • Requires careful prompting and content curation for optimal results.

AI assistants are becoming a valuable business tool thanks to advanced NLP models, accessible no-code platforms like My AskAI, and a range of impactful use cases. Companies looking to improve knowledge management and leverage AI should strongly consider deploying a customized AI assistant.


AI assistants can transform businesses by providing natural language access to company data and documents. As discussed, key benefits include improved customer service, increased employee productivity, and easier access to organizational knowledge.

Recent advances in natural language processing allow for more honest conversations with AI assistants. Additionally, no-code solutions like My AskAI have democratized access to this technology by making it easy for non-technical users to build an AI assistant in minutes.

With compelling use cases across industries and functions, now is the time for companies to adopt AI assistants. Leading organizations already use AI assistants for customer support, knowledge management, research assistance, and more. Those who fail to leverage AI risk falling behind competitors, gaining advantages from these technologies.

Companies can ensure a successful implementation of AI assistants by starting with a focused pilot, customizing the assistant, and carefully monitoring performance. AI assistants can provide significant business value with the right strategy – from boosting revenue to transforming operations. The future is bright for this pivotal technology, which will continue revolutionizing interactions between people and machines.

Try My AskAI Free on your website today.

Watch the My AskAI Software Spotlight podcast episode: Mike Heap and Alex built MyAskAI off previous AI products focused on fine-tuning GPT models. They created an easy-to-use platform for non-technical people to instantly upload content like documents and websites to create an AI chatbot. MyAskAI has seen significant traction, especially for customer support use cases, with the ability to quickly find answers in vast amounts of data and provide them to users.

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