Video Campaigns at Scale
Personalized video is revolutionizing sales prospecting. New AI-powered tools like Potion enable sales teams to create customized video messages at scale to boost prospect engagement and increase sales. In our exclusive interview with Kanad Balgar, Chief Product Officer and co-founder of video prospecting leader Potion, he explains these AI tools are transforming cold outreach and accelerating deal velocity.
The Problem with Traditional Sales Prospecting
Sales prospecting has traditionally relied on email and phone outreach to connect with potential buyers. Sales development representatives (SDRs) and business development representatives (BDRs) typically send multiple email sequences complete with text-based pitches to prospects. They measure campaign success based on open rates, click-through rates, and, ultimately, deal conversion rates.
However, response rates for these traditional outreach methods are often low. Emails are easy to ignore, and text lacks the personal connection that builds relationships with prospects.
The Power of Personalized Video
Video prospecting powered by AI overcomes these limitations by adding a personal touch. As Balgar discovered from his own startup experiments, sending a personalized video in cold outreach makes prospects far more likely to respond.
The problem is that recording unique personalized videos for every prospect on a list is highly time-consuming. This barrier prevented the widespread adoption of video prospecting despite its proven effectiveness.
Enter AI-Powered Video Prospecting
Potion eliminates the video personalization bottleneck through AI. The SaaS platform, founded in 2020, uses generative AI to customize template videos for every prospect. Potion's AI can create personalized outreach videos tailored to each sales prospect to grab their attention and schedule more demos.
“You can record a video of yourself, and Potion will personalize it for you with the greeting of the prospect for each prospect, the website in the background, and customize the whole page to your own branding,” Balgar explains.
The AI handles all the heavy lifting, automatically generating personalized videos based on prospect names, companies, and other data. This allows reps to reach prospects at scale with the effectiveness of video but without excessive manual effort.
Early Success Stories
Potion’s early customers have seen tremendous results from AI-powered video prospecting. One agency increased its sales conversion rate from 0.6% to 3.5% using the platform. Software giant SAP accelerated opportunity creation fivefold after rolling Potion out to 50 sales reps.
These outcomes demonstrate the sales velocity increases achievable through video personalization automation. AI tools have unlocked scalable access to the engagement and conversion boosts that were previously only possible through manual video prospecting efforts.
Potion provides automated outreach and follow-up at scale by personalizing video messages for each prospect. The solution creates unique video messages for every prospect that feels like you made it just for them to drive higher response rates.
Key Capabilities and Integrations
Potion’s core capability is video personalization, but its feature set goes far beyond inserting names. Users can customize video landing pages with branding, CTAs, and lead capture forms to facilitate further prospect engagement after viewing the video.
The platform also simplifies integrating these personalized video campaigns into existing sales workflows. You can run targeted video campaigns through Potion to engage prospects with custom videos designed to convert more leads. Potion offers embeddable snippets for primary sales engagement tools like Outreach, HubSpot, and Salesforce. This allows reps to quickly launch AI-powered video sequences without changing tools.
While Potion has already helped over 6,000 sales reps adopt AI video prospecting, Balgar sees much more innovation ahead. The startup has ambitious plans to enhance personalization further through features like automated gesture and emotion customization.
For example, “You can tell it…make me smile a little bit more and make me sound more confident,” explains Balgar. The AI would then automatically improve facial expressions, vocal tone, and body language to boost persuasiveness.
The Future of Video Prospecting
Adding Potion's video outreach into your sales workflow provides more high-quality leads to expand your sales pipeline over time. As personalized video messaging becomes more ubiquitous in sales, Balgar predicts prospect experience will become the important differentiator for video AI tools. Sales professionals who master on-camera presence and messaging will see the most significant gains.
But AI-powered automation will continue relieving reps of the personalization burden. Balgar expects video prospecting adoption to accelerate across marketing and customer retention in addition to sales. Potion optimizes your sales videos to match each prospect's needs and motivates them to take action by scheduling a demo.
The bottom line is that AI-enabled video personalization is transforming sales engagement for the better. As Balgar says, “Sending somebody a personalized video, they're incredibly more likely to either click on the video or watch the video or reply to you.” AI video prospecting tools like Potion will rapidly become every sales team’s secret weapon.
AI-powered video prospecting is revolutionizing sales outreach and accelerating deal velocity. As explained by Potion CPO Kanad Balgar, personalized video messages grab more attention and achieve much higher response rates than traditional email outreach. However, manually recording unique videos for every prospect is not scalable.
Potion's AI platform overcomes this barrier by automatically customizing template videos to match individual prospect data. The solution enables sales teams to run targeted and personalized video campaigns at scale while increasing conversion rates. Early customers have already seen tremendous results, with one company improving its sales conversion rate from 0.6% to 3.5%.
As video messaging becomes ubiquitous across sales and marketing, prospect experience will be an essential differentiator between AI tools. Mastering on-camera presence and messaging will help sales professionals extract the most value from video personalization automation. Ultimately, AI-powered solutions like Potion provide the personalized touch of manual videos but with the scale and efficiency of automated workflows. This winning combination makes video prospecting an essential ingredient for sales success moving forward.
Personalized and targeted video outreach powered by AI matches individual prospect needs to drive higher quality conversations, boost engagement, expand pipelines, and accelerate deal velocity. The adoption of AI video prospecting will rapidly rise as more teams experience its proven impact on sales metrics.
Listen to our exclusive podcast interview with Potion: On this episode of the Software Spotlight podcast, Kanad Balgar, Chief Product Officer and Co-founder of Potion, talks to host Michael Bernzweig about Potion's video prospecting tool. Potion helps sales teams create personalized prospecting videos at scale to boost response rates. Its AI technology customizes video greetings, messaging, branding, and backgrounds for each recipient. Be sure to read our review of Potion.