Synthesia Review: Ultimate AI-Powered Video Creation Platform

What Is Synthesia?

Synthesia is an innovative AI-powered video creation platform that allows anyone to make professional-looking videos from text in minutes. We will cover Synthesia in detail in this Synthesia review so that you can make an informed decision. Using advanced artificial intelligence and machine learning, Synthesia automates the video production process by generating lifelike animated presenters customized to speak your own voice.

With Synthesia, you type in a script and choose an avatar presenter, and the AI takes care of the rest – animating the avatar and syncing its lip movements to the auto-generated speech. The end result is a high-quality, customized explainer video that helps you communicate your message clearly and effectively.

Synthesia Review vs. Top 5 Competitors: A Comprehensive Look
Create explainer videos with AI

In our our comprehensive Synthesia review we compare this AI-powered video creation platform to its alternatives. We cover features, pricing, and benefits.

Price: 29 – 89

Price Currency: $

Application Category: AI-powered video production

Editor's Rating:


  • Easy to use interface and workflows
  • Good customer support
  • Continuous improvements and frequent new features
  • AI avatars look realistic and lifelike
  • Creates high-quality, engaging videos
  • Text to speech technology sounds natural


  • Limited customization options for avatars and templates
  • Syncing own voiceovers can be tricky

Features of Synthesia

  • There are over 140 realistic AI avatars to choose from, with the ability to create custom avatars
  • Text-to-speech technology that converts text into natural-sounding speech in over 50 languages
  • Lip-syncing technology that automatically animates an avatar's mouth movements
  • Customizable backgrounds, fonts, logos, and more to match your brand identity
  • Video templates for everyday use cases like product demos, testimonials, tutorials, etc.
  • Screen recording capability to showcase software or apps
  • Closed captioning for accessibility
  • Ability to embed videos and track analytics
  • Create personalized videos at scale, with videos tailored to your brand and audience

Overall, Synthesia streamlines the process of creating great-looking videos at scale without the high costs of hiring actors, renting studios, or managing complex editing software. Its innovative AI does the heavy lifting for you.

Avatars selection and voice upload option in Synthesia AI video marketing software.
Choose from various avatars, upload your voice, or type your script in Synthesia AI video marketing software. The solution is an AI video software that helps you quickly produce marketing videos at scale.

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Benefits Of Using Synthesia

For marketers, product teams, HR, and more, Synthesia unlocks the power of video content without the typical headaches. It's a game changer for communicating at scale across languages while maintaining quality and brand integrity.

Saves time and money

Synthesia automates the most labor-intensive and costly aspects of video production. You don't need studios, equipment, actors, editors, etc.

Easy to use

The platform is intuitive and designed for anyone to create videos, regardless of technical skills. No expertise is needed!


Quickly produce videos in high volumes and multiple languages to engage global audiences.

On brand

Maintain brand consistency with custom avatars, logos, fonts, colors, etc.


AI avatars are surprisingly lifelike and captivating on screen. They speak naturally and even mimic human gestures.


Videos can be reused and updated by modifying the script. Save time reinventing the wheel.


Track viewer analytics to optimize videos for better engagement and conversions.


Built-in closed captioning makes videos more inclusive.

How Does Synthesia Compare?

Synthesia leads in the AI video space with more avatar options, built-in templates, text-to-speech languages, and easy-to-use video editing tools. For those seeking automated video creation at scale, Synthesia is a top choice. Synthesia is an intuitive video creation platform with templates that help non-designers quickly make professional videos.

Murf AI

Synthesia has more avatar and language options (140+ avatars, 120+ languages vs. Murf's 60 avatars, 30 languages). Synthesia includes more built-in video templates and editing features. Synthesia offers enterprise-level capabilities that support larger teams


Descript focuses on audio editing, while Synthesia is video-first. Synthesia has AI avatars and text-to-speech capabilities that Descript lacks. Descript transcription and collaboration features are more robust.


Loom is predominantly a screen recording tool, while Synthesia automates avatar-based video production. Synthesia videos can be created without any recording, only text scripts. Loom lacks lip-sync, avatars, languages, and other production features


HeyGen has a smaller avatar library than Synthesia (25+ vs 140+). Synthesia offers more fine-tuned controls over avatar gestures and appearances. HeyGen's photo-based avatars introduce more realism but less customization


Speecheasy focuses solely on text-to-speech with limited video production capabilities. Synthesia provides end-to-end video creation with avatars, graphics, animations, etc. Speecheasy offers faster audio output but less customization and control

Pictory AI

Synthesia focuses on custom AI avatars. Synthesia is better for quickly creating videos viewable from a human perspective. But for versatile business video production from content, Pictory is preferable. Pictory is cheaper at $19/month and very easy to use, while Synthesia has unique AI avatars. Both provide email and chat support 24/7. Read our Pictory AI full review.

Design options on the right, AI-generated video preview on the left with text for AI to speak.
Synthesia's AI-powered explainer video creation interface showcases design options and AI-generated video previews. The solution makes it easy to create customized explainer videos using AI in just minutes.

Product Pricing Options

Personal Plan

  • $29/month or $264/year
  • 1 editor & 3 guests
  • 120 minutes of video/year
  • 70+ AI avatars
  • 120+ languages and voices
  • AI script assistant
  • Built-in screen recorder
  • Image, video & music uploads

Team Plan

  • $89/month or $804/year
  • 1 editor & 5 guests
  • 360 minutes of video/year
  • 90+ AI avatars
  • 120+ languages and voices
  • AI script assistant
  • Built-in screen recorder
  • Image, video & music uploads

Enterprise Plan

  • Custom pricing
  • Custom users and video credits
  • Dedicated Customer Success Team
  • Advanced analytics
  • Single sign-on (SSO)
  • Priority 24/7 support


  • Custom avatar creation – $1,000/year
  • Additional video credits – $2.90 each
  • Premium voices – $1.90 per minute

Synthesia keeps its pricing simple and approachable for small teams but scales affordably for larger enterprises. Volume discounts are available, making it cost-effective to produce videos at scale. Custom plans can be tailored to each company's unique needs as well.

Screenshot of Synthesia AI software showing Video Summary and processing options.
Screenshot of Synthesia AI software with Video Summary and processing options. The solution generates realistic animated videos without actors, cameras, or studios. With this animated AI-powered video-making production platform, you can automate video creation from end to end.

Step-By-Step Setup Guide

Getting started with Synthesia is quick and easy:

  1. Sign up for a Synthesia account.
  2. Choose a video template that matches your needs, like “Explainer Video,” “Tutorial,” “Product Demo,” etc.
  3. Select an AI avatar as your presenter from Synthesia's diverse library.
  4. Customize the avatar with clothing, accessories, or your brand colors.
  5. Write your video script and input it into Synthesia scene-by-scene.
  6. Preview the auto-generated speech and make any edits to the text for clarity.
  7. Refine the avatar's gestures and lip sync for the best visual impact.
  8. Add your logo, images, text overlays, and customize the video style.
  9. Select background music from Synthesia's library or upload your own.
  10. Download and embed your completed video on your website or share it across platforms!

It's easy to produce a professional-grade video with Synthesia in a fraction of the time without any technical expertise. And you can continually modify the videos by updating the scripts – no need to start production from scratch each time.

Is Synthesia Right For You?

Synthesia is an excellent fit if

  • You want to incorporate videos into your marketing but don't like being on camera
  • Producing high volumes of videos in multiple languages for training or campaigns
  • Seeking to reduce video production costs and overhead
  • Want to maintain brand consistency across videos
  • Need an easy way to update and reuse video content
  • Have limited video creation experience and production bandwidth

Businesses of any size and industry can benefit from Synthesia. It's precious for teams that must communicate and engage audiences across different regions, languages, and use cases.

If you're looking for the most advanced human avatar customization, Synthesia may not be robust enough. But for most straightforward video needs, Synthesia delivers excellent quality and ease of use.

Master Class states, "Animation techniques manipulate photos and drawings to give the illusion of movement and present a narrative to viewers on screen. Some consider early Grecian pottery as an early form of animation, depicting scenes of movement and expressions along its surface, like a comic strip."

Synthesia Review Conclusion

Synthesia is revolutionizing how brands and businesses create videos by opening up professional-level video production to anyone. With its innovative AI video generator, even the least tech-savvy users can make stunning videos in minutes.

From the 140+ lifelike avatars, text-to-speech in 50+ languages, and intuitive editing features, Synthesia streamlines video creation while maintaining quality and brand consistency. It's cost-effective for high-volume video production and easy to update content on the fly. With Synthesia, you can create professional videos using AI voices, avatars, and templates.

If you're ready to level up your video marketing and engagement with more innovative automation, Synthesia is worth trying. The AI does the hard work while you focus on the messaging. Sign up today and let Synthesia showcase the power of your brand's story.

Synthesia FAQ

What functionalities does Synthesia offer?

Synthesia is an AI-powered video creation platform that generates professional-quality videos from text input. Key capabilities include text-to-speech voiceovers in over 120 languages, a library of realistic human avatars, the ability to customize branding and visuals, and easy integration of images, graphics, and video clips. Synthesia makes producing engaging, cost-effective videos for training, marketing, and support fast and straightforward, even for non-technical users.

Is Synthesia available for free?

Yes, there is a free single video option that allows you to try the solution. If you are happy with the solution, you can purchase a paid plan to use Synthesia.

What does the Synthesia avatar represent?

Synthesia AI avatars provide human-like virtual presenters for all types of video content through cutting-edge AI generation technology. Their realism and customizability streamline content creation.

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