Leveraging AI to Boost Video Marketing Results

AI Video Marketing Strategies

Video content dominates most social media feeds in 2024, but it's not just for entertainment. There is huge power in video marketing for small and medium-sized businesses looking to boost brand awareness, engagement, and sales. I recently spoke with Marc Gawith, Head of Business Development at Pictory, about how their AI-powered platform transforms video creation for marketers.

Pictory was founded to solve a common challenge – most companies don't have enough video creation resources to meet demand. As Marc explained:

“Our founders had a previous company with about 500 people on staff, but only one video creator who was overworked. They couldn't pump out enough content.”

Pictory uses advanced AI to match text from scripts, blog posts, and other materials to relevant video clips and images from its stock library. Key capabilities include:

• Script to Video – Upload a text script and automatically generate a video with matched visuals
• Blog to Video – Enter any blog post URL to transform it into a shareable video
• Edit Videos – Upload and transcribe an existing video, then edit the text to customize clips

Streamlining Video Production

A major benefit of Pictory's AI approach is reducing the time and cost of quality video production. As Marc shared:

“To manually create an almost 2 hour video, the rendering time alone was hours because of the computing power needed. With Pictory, I can create a summary and intro and outro for a podcast episode in about 3 minutes.”

By handling tedious tasks like editing and rendering, Pictory allows users to focus on creating amazing content rather than learning complex software. This makes professional videos accessible for resource-constrained teams.

Improving Marketing Results

According to Marc, adding videos to web pages can directly improve SEO:

“Studies have shown video helps with ranking. So having video on a website helps with SEO.”

Specifically, he recommends repurposing blog posts into videos using Pictory's automated tools. This creates a complementary video asset that increases page dwell time.

Videos are also more shareable on social media, driving referral traffic. For example, Marc shares short clips from his podcast episodes on LinkedIn to promote the full episodes.

Case Study: Software Development Video Tutorials

An innovative use case Marc highlighted is a company that builds custom software for government agencies using Pictory to create video tutorials. As he explained:

“Once the software integration is complete, they walk through the system, take screenshots and clips, describe the steps in a script, and use Pictory to generate an explainer video.”

This demonstrates how Pictory can streamline processes beyond traditional marketing use cases. The platform is flexible enough to support any business looking to repurpose text content into videos.

Conclusion

Adding high-quality videos to web pages provides a proven SEO boost. However, video creation historically required expensive tools and skilled editors. AI video platforms like Pictory streamline the process so businesses can turn their text content into shareable videos automatically. This allows smaller companies to increase organic traffic, social engagement, and overall visibility through video.

Make sure to tune in to our exclusive interview on the Software Spotlight podcast featuring Marc Gawith from Pictory AI. In this interview, Marc discusses the transformative power of their AI-powered platform, which converts text into professional videos. This innovative solution is a game-changer for content marketers as it enables them to generate more leads and increase sales. With Pictory, any written content can be effortlessly transformed into highly shareable videos in a fast, cost-effective, and scalable manner, thanks to the implementation of AI technology.

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