The Future of AI Video Creation: Expert Insights and Predictions

AI Video Creation Future Trends

Video content has become an essential part of marketing strategies. However, video creation can be time-consuming and expensive. That's where artificial intelligence (AI) comes in. AI-powered video creation platforms like Pictory are transforming how businesses produce video content.

To learn more about the future of AI and video, we spoke with Marc Gawith, Head of Business Development at Pictory. In this exclusive interview, Marc shares his expert insights on video trends, platform innovations, and prompt-to-video technology. He also discusses best practices for repurposing content into social videos and provides real-world examples of companies using Pictory to maximize their reach.

Man with crystal ball and video camera, envisioning the future of AI marketing.
A man holds a crystal ball and video camera, exploring the future of AI marketing.

A Look at Current Video Trends

Marc said, “We've seen much growth and success over the last year, rightfully so. Everything that's happened in the AI space has, you know, kind of that rising tide lifts all boats.”

Indeed, AI video creation platforms like Pictory are riding a wave of growing interest in artificial intelligence. Marc noted, “It has brought many people in the door, which has been helpful.”

So, what's driving this rising demand? In part, it's the increasing priority being placed on video content across every industry. Marketers recognize the power of video for audience engagement. Marc stated, “Video is now always in front of us, and it's the thing everyone is trying to figure out.”

Pictory's Innovations in AI Video Technology

Pictory is leading the way in prompt-to-video solutions. Marc gave us a sneak peek at a new integration they're developing:

“We're working on an integration with another company where you could put a prompt in and it would create a video. Allow you to preview the video and then even without having a Pictory subscription you could see the video that Pictory creates.”

This prompt-to-video capability would be groundbreaking. Marc explained, “For us, the biggest problem is how do we know the problem that we're trying to solve, and we're trying to continue on this path.”

By staying laser-focused on its core purpose of making video creation accessible, Pictory continues to push boundaries with AI.

Best Practices for Social Video Marketing

Creating videos is just the first step. To maximize your reach, you need an effective distribution strategy tailored to each platform.

When it comes to social media marketing, Marc recommends repurposing long-form podcast and video content into short, engaging social videos:

“I'll upload the finished version into Pictory. I will obviously then be able to use Pictory to pull out the snippets or like some mic drop moments that I like to call them that I can use to put on LinkedIn or various social channels.”

This top-down strategy lets you give followers a taste of your content that entices them to click through to the full episode.

AI Video Creation Future Trends - Insights from Marc Gawith, Head of Business Development at Pictory
Discover how Pictory's technology revolutionizes video creation with AI, as discussed by Marc Gawith, Head of Business Development.

Real Businesses Using Pictory to Boost Marketing

From software companies to customer service teams, organizations across industries are unlocking the power of AI video with Pictory:

“There is a company that is doing that, but now they're basically taking the resolution…and once the problem or once that conversation concluded, they are taking various different bullet points or different, I guess, aspects of that call, putting it into Pictory to create a follow-up video.”

By automating personalized video messages at scale, this company is revolutionizing a traditionally manual process to improve customer satisfaction.

The use cases are endless. Marc stated, “I think now it's just allowing us to do more with our existing workforce.”

The Future Looks Bright for AI Video Creation

From prompt-based video generation to multi-language support, Pictory is charging with new AI capabilities that save time and resources. As Marc summarized:

“It allows us to think outside of the box from what the traditional kind of experience has been like…now it allows us to do, to programmatically do that.”

With AI video democratizing access to professional video content, the future looks bright for small businesses aiming to compete digitally. AI video creation is leveling the playing field in the online world.

Make sure to tune in to our exclusive interview on the Software Spotlight podcast featuring Marc Gawith from Pictory AI. In this interview, Marc discusses the transformative power of their AI-powered platform, which converts text into professional videos. This innovative solution is a game-changer for content marketers as it enables them to generate more leads and increase sales. With Pictory, any written content can be effortlessly transformed into highly shareable videos in a fast, cost-effective, and scalable manner, thanks to the implementation of AI technology.


What is Pictory?

Pictory is an AI-powered platform that transforms text, blogs, scripts, and videos into professional, shareable video content quickly and easily.

How does Pictory use AI?

Pictory uses AI for image and video matching, text summarization, and more. It matches text to relevant media assets to automatically generate videos.

What can I make videos about with Pictory?

You can make all business, marketing, educational, and explainer videos by uploading scripts, blog posts, existing videos to edit, and more.

What integrations and capabilities does Pictory have?

Pictory offers 120+ AI voices, a stock media library, multi-language support, workflows with Zapier, brand kits to customize videos, and more. New prompt-to-video integration is coming soon.

Who uses Pictory?

Businesses and content creators use Pictory to repurpose blogs, scripts, and videos to create shareable video content and save time easily.

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